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Marketing & Communication
Tous les livres
474
livres
New sales simplified
Mike Weinberg
Obviously awesome
April Dunford
Chief joy officer
Richard Sheridan
From impossible to inevitable
Jason Lemkin
No excuses
Brian Tracy
Jordan x Nike
Dygest Original
The virgin way
Richard Branson
From values to action
Harry M. Jansen Kraemer Jr
Billion dollar brand club
Lawrence Ingrassia
First break all the rules
Marcus Buckingham
The lean product playbook
Dan Olsen
The 7 habits of highly effective people 30th
Stephen R. Covey
The membership economy
Robbie Kellman Baxter
Uncommon service
Frances Frei
Positioning the battle for your mind
Al Ries
Traction
Gabriel Weinberg
The power of moments
Chip Heath
The idea driven organization
Alan Robinson
The experience economy
B. Joseph Pine II
The art of social media
Guy Kawasaki
Rocket fuel
Gino Wickman
Multipliers
Liz Wiseman
Marketing warfare
Al Ries
The fall of advertising and the rise of PR
Al Ries
Blue ocean shift beyond competing
W. Chan Kim
The new positioning
Jack Trout
Simply brilliant
William C. Taylor
Lean customer development
Cindy Alvarez
The automatic customer
John Warrillow
Designing Brand Identity
Alina Wheeler
Amaze every customer every time
Shep Hyken
Conversational capital
Bertrand Cesvet
Ask for more
Alexandra Carter
Brand leadership
David Aaker
Brand hijack
Alex Wipperfurth
Building strong brands
David Aaker
Epic content marketing
Joe Pulizzi
Customer centric selling
Michael Bosworth
Experiential marketing
Bernd Schmitt
Follow up and close the sale
Jeff Shore
Keep your customers
Ali Cudby
The art of woo
G. Richard Shell
Never lose a customer again
Joey Coleman
Own your career own your life
Andy Storch
Stories that stick
Kindra Hall
The art of negotiation
Michael Wheeler
The influentials
Ed Keller
The lost art of closing
Anthony Iannarino
Primed to perform
Neel Doshi
Buzzmarketing
Mark Hughes
The art of digital marketing
Ian Dodson
Mission
Ask more
Frank Sesno
The presentation secrets of steve jobs
Carmine Gallo
Backstage wall street
Joshua Brown
Shortcut
Undaunted
Kara Goldin
The digital transformation handbook
David L. Rogers
Simplicity
Edward de Bono
Business plan in a day
Rhonda Abrams
12 months to $1 million
Ryan Daniel Moran
Crowdfunded
Mark Pecota
Shut up and listen
Tilman Fertitta
Sell More Faster
Design to grow
David Butler
Scientific advertising
Claude Hopkins
Crushing it
Gary Vaynerchuk
Speak with no fear
Mike Acker
Ted talks
Chris Anderson
Five stars
Carmine Gallo
One million followers
Brendan Kane
Copywriting secrets
Jim Edwards
Quantum marketing
Raja Rajamannar
A Bold Return to Giving a Damn
Will Harris
Traffic secrets
Russell Brunson
Hook point
Brendan Kane
Your stand is your brand
Patrick Gentempo
Dotcom secrets
Russell Brunson
Winning digital customers
Howard Tiersky
Expert secrets
Russell Brunson
#AskGaryVee
Gary Vaynerchuk
Connect first
Melanie Katzman
The 3 minute rule
Brant Pinvidic
The art of people
Dave Kerpen
The art of business wars
David Brown
Machine platform crowd
Andrew McAfee
Friction
Roger Dooley
Trading up
Michael Silverstein
Working backwards
Colin Bryar
Yes
Noah Goldstein
What great salespeople do
Michael Bosworth
Guerrilla marketing in 30 days
Jay Levinson
The ultimate marketing plan
Dan S. Kennedy
Unlocking the customer value chain
Thales Teixeira
Narrative and numbers
Aswath Damodaran
The discipline of market leaders
Michael Treacy
The Attention Merchants
Tim Wu
Repositioning
Jack Trout
The culture code
Daniel Coyle
Inbound marketing
Brian Halligan
The 100 dollar startup
Chris Guillebeau
The 22 immutable laws of marketing
Al Ries
Renovate before you innovate
Sergio Zyman
The new rules of marketing and pr
David Meerman Scott
That will never work
Marc Randolph
The 1 page marketing plan
Allan Dib
Way of the wolf
Jordan Belfort
Jeffrey gitomer's 21.5 unbreakable laws of selling
Jeffrey Gitomer
The ultimate sales machine
Chet Holmes
Return on customer
Don Peppers
How to master the art of selling
Tom Hopkins
Sell with a story
Paul Smith
80/20 sales and marketing
Perry Marshall
More sales less time
Jill Konrath
Never be closing
Tim Hurson
Flip the script
Oren Klaff
Negotiation genius
Deepak Malhotra
Negotiating the impossible
Deepak Malhotra
Everything is negotiable
Gavin Kennedy
The only negotiating guide youll ever need
Peter Stark
Pour your heart into it
Howard Schultz
Amazon dot com get big fast
Robert Spector
Made in japan
Akio Morita
The proximity principle
Ken Coleman
Bottom up marketing
Al Ries
Hacking growth
Sean Ellis
The sales acceleration formula
Mark Roberge
Differentiate or die
Jack Trout
The end of marketing as we know it
Sergio Zyman
Playing to win
A. G. Lafley
Tupperware
Dygest Original
De Beers
Dygest Original
Viral Loop
Adam L. Penenberg
Pre-suasion
Robert Cialdini
Subscribed
Tien Tzuo
Purple Cow
Seth Godin
Jab jab jab right hook
Gary Vaynerchuk
Unleashing the ideavirus
Seth Godin
Small Is the New Big
Seth Godin
Meatball sundae
Seth Godin
The icarus deception
Seth Godin
Building a StoryBrand
Donald Miller
Contagious
Jonah Berger
The catalyst
Jonah Berger
A new brand world
Scott Bedbury
Superfans
Pat Flynn
The creator economy
Radical candor
Kim Scott
Leaders eat last
Simon Sinek
Leadershift
John C. Maxwell
Talent is never enough
John C. Maxwell
The art of the start
Guy Kawasaki
Rebel talent
Francesca Gino
Unfreedom of the Press
About Face
Alan Cooper
Covering Islam
Edward Said
Saving Us
Introducing NLP
Chasing Hillary
Blueprint to the digital economy
Alex Lowy
Career warfare
David F. D'Alessandro
Webonomics
Evan Schwartz
Think like a freak
Steven D. Levitt
Customers dot com
Patricia Seybold
How to Read Now
101 Questions to Ask Before You Get Engaged
H. Norman Wright
13 Secrets for Speaking Fluent Japanese
Giles Murray
Hooked
Nir Eyal
Freedom from Speech
What Every BODY is Saying
The 7 habits of highly effective people
Stephen R. Covey
Ways of Seeing
John Berger
Covert Cows and Chick-fil-A
Steve Robinson
Get What You Deserve!
Jay Conrad Levinson
The inmates are running the asylum
Alan Cooper
Spent
Geoffrey Miller
Stop Stealing Sheep & Find Out How Type Works
Erik Spiekermann
Crucial Conversations
Kerry Patterson
Starbucks
Dygest Original
All Marketers are Liars
Seth Godin
Everything Is Bullshit
Priceonomics
100 Tricks to Appear Smart in Meetings
Sarah Cooper
Nike
Dygest Original
Apple 1984
Dygest Original
Costco’s hot dog
Dygest Original
The Coca-Cola formula
Dygest Original
Marvel
Dygest Original
LEGO
Dygest Original
The Gray Lady Winked
Ashley Rindsberg
The tipping point
Malcolm Gladwell
How to win friends and influence people
Dale Carnegie
Freaks Shall Inherit the Earth
Chris Brogan
Nike
Julie Strasser
The wizard of ads
Roy H. Williams
Authenticity
James Gilmore
Be the best at what matters most
Joe Calloway
Building a story brand
Donald Miller
Business plans that win dollars
Stanley Rich
Catalyst code
David S. Evans
Changing the channel
Michael Masterson
Collapse of distinction
Scott McKain
Cnn the inside story
Hank Whittemore
Clicks and mortar
David Pottruck
Crush it
Gary Vaynerchuk
Buy in
John Kotter
Brief
Joseph McCormack
Breakthrough
Bill Davidson
Awaken the giant within
Tony Robbins
Bargaining with the devil
Robert H. Mnookin
How to make a fortune on the information superhighway
Laurence Canter
#ImBeautyInspired
Renee B.
Breakthrough selling
Barry Farber
Beyond booked solid
Michael Port
Advanced selling strategies
Brian Tracy
Best practices
Robert Hiebeler
Customers rule
Roger Blackwell
Changing the game
David Edery
Deliver
Jim Champy
Buying real estate without cash or credit
Peter Conti
Customer culture
Michael Basch
Beyond e
Stephen Diorio
Be your own brand
David McNally
Beating the commodity trap
Richard D'Aveni
Demand side sales 101
Bob Moesta
Customer mania
Ken Blanchard
How to think like a millionaire
Charles-Albert Poissant
David and goliath
Malcolm Gladwell
Clued in
Lewis Carbone
Doesnt hurt to ask
Edwin C. Bliss
Becoming a category of one
Joe Calloway
Ebrands
Phil Carpenter
Built for growth
Arthur Rubinfeld
E-service
Ron Zemke
B2b
Michael Cunningham
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
Dont think pink
Lisa Johnson
E-myth mastery
Michael Gerber
Google plus for business
Chris Brogan
Go for the magic
Pat Williams
Customer equity
Robert Blattberg
Bag the elephant
Steve Kaplan
Engaged
Gregg Lederman
Enchantment
Guy Kawasaki
Dont just relate advocate
Glen Urban
Dont be a stranger
Lawrence R. Perkins
Everybody wins
Phil Harkins
Hidden in plain sight
Erich Joachimsthaler Ph.D
Groundswell
Charlene Li
Entrepreneurship dot com
Tim Burns
Find your why
Simon Sinek
Free marketing
Jim Cockrum
Exceptional selling
Jeff Thull
Flip the funnel
Joseph Jaffe
Free
Chris Anderson
Executive warfare
David F. D'Alessandro
Futureshop
Daniel Nissanoff
Getting business to come to you
Paul Edwards
Full engagement
Brian Tracy
Get your ideas approved
Jon Spoelstra
Give and take
Adam Grant
Future consumer dot com
Frank Feather
Future focus
Theodore Kinni
Grow
Jim Stengel
How to drive your competition crazy
Guy Kawasaki
Guerrilla marketing excellence
Jay Conrad Levinson
If you dont make waves youll drown
Dave Anderson
Get rich click
Marc Ostrofsky
Getting into your customers head
Kevin Davis
How digital is your business
Adrian Slywotzky
Getting more
Stuart Diamond
Get motivated
Tamara Lowe
Guerrilla marketing goes green
Jay Conrad Levinson
Here comes everybody
Clay Shirky
How I made my first million on the internet
Ewen Chia
How to be a star at work
Robert E. Kelley
How to sell when nobodys buying
Dave Lakhani
I'll make you an offer you can't refuse
Michael Franzese
Play bigger
Al Ramadan
Invent it sell it bank it
Lori Greiner
How to be a power connector
Judy Robinett
How to deliver a great ted talk
Akash Karia
How to grow when markets dont
Adrian Slywotzky
Hundred percenters
Mark Murphy
Indispensable by monday
Larry Myler
If you build it, will they come?
Dr. Rob Adams
Launch
Jeff Walker
Lead with a story
Paul Smith
How to succeed in business without working so damn hard
Robert Kriegel
If youre not first youre last
Grant Cardone
Hyper sales growth
Jack Daly
Internet riches
Scott Fox
100 Things Every Designer Needs to Know About People
Susan Weinschenk
Influence
Robert Cialdini
Insanely simple
Ken Segall
Invisible advantage
Jonathan Low
Leap
Bob Schmetterer
Jump start your business brain
Doug Hall
Loyalty rules
Fred Reichheld
Marketing 3.0
Philip Kotler
Management the marks and spencer way
Marcus Sieff
Power talk
Sarah McGinty
Net worth
John Hagel III
Mojo
Marshall Goldsmith
Net profit
Peter S. Cohan
Powerhouse principles
Jorge Perez
Loyalty dot com
Frederick Newell
Made to stick
Chip Heath
Linchpin are you indispensable
Seth Godin
Now or never
Mary Modahl
Momentum
Ron Ricci
Loops
J. Cornelius
Never be boring again
Doug Stevenson
A Comprehensive Grammar Of The English Language
Randolph Quirk
New rules for the new economy
Kevin Kelly
Marketing outrageously
Jon Spoelstra
Persuasive business speaking
Elayne Snyder
Age of Propaganda
Anthony R. Pratkanis
Moments of truth
Jan Carlzon
P and g 99
Charles Decker
Outside innovation
Patricia Seybold
Power relationships
Andrew Sobel
Persuasion
Dave Lakhani
Power
Jeffrey Pfeffer
Professional services marketing
Mike Schultz
Opening digital markets
Walid Mougyar
Presentation S.O.S
Mark Wiskup
Powerful conversations
Phil Harkins
Remember every name every time
Benjamin Levy
Rainmaking conversations
Mike Schultz
Re-thinking the network economy
Stan Liebowitz
Ready fire aim
Michael Masterson
Real leaders dont do powerpoint
Christopher Witt
Radical collaboration
James Tamm
Rules for renegades
Christine Comaford-Lynch
Selling the dream
Guy Kawasaki
"Yellow Kid" Weil
J. R. Weil
Six action shoes
Edward de Bono
Sales growth
Thomas Baumgartner
Secrets of the worlds top sales performers
Christine Harvey
Smart trust
Stephen M.R. Covey
Speaking as a leader
Judith Humphrey
Simply better
Patrick Barwise
Secret formula
Frederick Allen
Shaping the game
Michael Watkins
The art of explanation
Lee LeFever
A Gentleman Gets Dressed Up
John Bridges
Smartcuts
Shane Snow
Smart pricing
Jagmohan Raju
Selling sucks
Frank Rumbauskas Jr.
Show and tell
Dan Roam
Start with no
Jim Camp
84, Charing Cross Road
Helene Hanff
So you want to start a podcast
Kristen Meinzer
Small message big impact
Terri Sjodin
Snap selling
Jill Konrath
Steal the show
Michael Port
Stop and sell the roses
Jim McCann
Strategic negotiation
Brian Dietmeyer
Tell to win
Peter Guber
The 5 paths to persuasion
Robert Miller
A Manual for Creating Atheists
Peter Boghossian
The 86 percent solution
Vijay Mahajan
The agenda
Dr. Michael Hammer
The 8th habit
Stephen R. Covey
The attention economy
Thomas Davenport
The best service is no service
Bill Price
The back of the napkin
Dan Roam
The 110 percent solution
Mark H. McCormack
The 24 hour customer
Adrian C. Ott
The 29 percent solution
Ivan Misner
The customer driven company
Richard C. Whiteley
The amazement revolution
Shep Hyken
The art of pricing
Rafi Mohammed
The deviants advantage
Ryan Mathews
The eleven keys to leadership
Dayle M. Smith
The eprocess edge
Pete Keen
The customer funded business
John Mullins
The customer revolution
Patricia Seybold
The change function
PIP Coburn
The referral engine
John Jantsch
The nordstrom way
Robert Spector
The millionaire messenger
Brendon Burchard
The platinum rule
Tony Alessandra
The future of competition
C.K. Prahalad
The genius of opposites
Jennifer Kahnweiler
The mackay mba of selling in the real world
Harvey Mackay
The one week marketing plan
Mark Satterfield
The long tail
Chris Anderson
The mckinsey mind
Ethan Rasiel
The myth of excellence
Fred Crawford
The official guide to success
Tom Hopkins
The people equation
Deborah Piscione
The sales magnet
Kendra Lee
The sandler rules
David Mattson
The new experts
Robert Bloom
The popcorn report
Faith Popcorn
The power of positive leadership
Jon Gordon
The sticking point solution
Jay Abraham
The trendmasters guide
Robyn Waters
The transparency edge
Barbara Pagano
The power of unfair advantage
John Nesheim
The power of why
Richard Weylman
The power of we
Jonathan Tisch
The power of visual storytelling
Ekaterina Walter
The third screen
Chuck Martin
The soul of the new consumer
Laurie Windham
The ten day mba
Steven Silbiger
The six figure second income
David Lindahl
The solution centric organization
Keith Eades
Trade off
Kevin Maney
This is marketing
Seth Godin
What customers really want
Scott McKain
What clients love
Harry Beckwith
Your portable empire
Pat O'Bryan
Think like your customer
Bill Stinnett
To sell is human
Daniel Pink
Treasure hunt
Michael Silverstein
What the customer wants you to know
Ram Charan
Tuned in
Craig Stull
Web rules
Tom Murphy
Ultimate selling power
Donald Moine
Twitter power
Joel Comm
What were they thinking
Robert McMath
Winning through intimidation
Robert J. Ringer
Will and vision
Gerard Tellis
Winning presentation in a day
Rhonda Abrams
You cant lead with your feet on the desk
Ed Fuller
Winning behavior
J. Edward Russo
Word of mouth marketing
Andy Sernovitz
Youtility
Jay Baer
Your marketing sucks
Mark Stevens
Zero to one million
Ryan Allis
Leverage
Darby Checketts
Digital capital
Don Tapscott
Making horses drink
Alex Hiam
Turn clicks into customers
Duane Forrester
The brand you 50
Tom Peters
10 insider secrets to job hunting success
Todd Bermont
Everyone communicates few connect
John C. Maxwell
Full frontal pr
Richard Laermer
Get the job you want even when no ones hiring
Ford Myers
How to succeed in business by breaking all the rules
Dan S. Kennedy
Fire your sales team today
Mike Lieberman
Graduate to a great career
Catherine Kaputa
Great communication secrets of great leaders
John Baldoni
Guerrilla marketing on the internet
Jay Conrad Levinson
Max-e-marketing in the net future
Stan Rapp
It's not what you sell its what you stand for
Roy Spence
Money making secrets of marketing genius jay abraham and other marketing wizards
Jay Abraham
Moonlighting on the internet
Yanik Silver
One billion customers
James McGregor
Taking people with you
David Novak
Swim with the sharks without being eaten alive
Harvey Mackay
The exceptional presenter
Timothy J. Koegel
The market makers
Daniel F. Spulber
Ben & jerrys: the inside scoop
Fred Lager
A stake in the outcome
Jack Stack
Click millionaires
Scott Fox
Creating and delivering totally awesome customer experiences
Gary Millet
A Collection of Essays
George Orwell
A Guide to Writing as an Engineer
David F. Beer.
101 Things I Learned in Engineering School
John Kuprenas
The ebay phenomenon
David Bunnell
Win
Dr. Frank Luntz
Pitch perfect
Bill McGowan
Now build a great business
Mark Thompson
The innovation secrets of steve jobs
Carmine Gallo
The internet publicity guide
V. A. Shiva Ayyadurai
The magnet effect
Jesse Berst
The miracle morning for salespeople
Hal Elrod
The truth about leadership
Jim Kouzes
Advertising Secrets of the Written Word
Joseph Sugarman
Originals
Adam Grant
Influenceur culture
Dygest Original