Small message big impact

Striving to become a "great" speaker is a pursuit mired in subjectivity, as the definition of "greatness" varies widely from one individual to another.

Rather than chasing an ambiguous standard of greatness, it is more advantageous to focus on crafting an elevator speech that is memorable, impactful, and effective. Achieving these three benchmarks is the cornerstone of successful communication.

Terri Sjodin posits that speakers who are truly memorable, impactful, persuasive, and effective manage to construct a compelling and engaging argument, enriched with thought-provoking, creative, and intriguing content and narratives that vividly animate their message. They communicate in a manner that is authentic to themselves, which in turn, renders their speech more credible and believable.

There are six universal arguments that are effective in the majority of elevator speeches. These include:

1. Saving time, as everyone is looking to maximize their efficiency. 2. Saving money, which naturally garners attention due to its potential to enhance profitability. 3. Reducing stress by removing a source of worry. 4. Providing security and assurance that partnering or investing is a sound decision. 5. Adding enjoyment to business interactions, which everyone prefers over mundane transactions. 6. Ensuring ease of use, as people favor simplicity over complexity, even with advanced technology.

To build a compelling business case, begin by pinpointing which of these six benefits your product, service, or idea truly offers. This directly addresses the listener's implicit query: "What's in it for me?" Recognizing what the listener gains, you'll find that their perspective encompasses three dimensions:

1. Personal gain: How does your offering benefit the individual? 2. Professional gain: How does your offering benefit the listener's career or business? 3. Emotional gain: How does your offering fulfill the listener's emotional needs or desires?

To construct your talking points, aim to address each of these dimensions as thoroughly as possible. Consider highlighting your extensive experience in your field, your exceptional educational background or specialized training, your tenacity and meticulousness, your impressive success record, or your leadership status within your industry. You might also emphasize your company's longevity in the market, your prime location or local services, your cutting-edge technology or unique systems, your proven dedication to excellence, or your outstanding commitment to environmental stewardship.

Once you have meticulously crafted your elevator speech, the subsequent step involves actively seeking opportunities to present it. The impact of sharing your elevator speech with just one individual in an appropriate setting can initiate a series of events that is truly remarkable. To witness this effect, however, you must be the one to set things in motion. This concept is encapsulated in a West African saying that advises, "When you pray, move your feet."

The primary task in effectively utilizing your elevator speech begins with identifying the individuals to whom you aspire to deliver it. Compile a list of these individuals and then dedicate your efforts to establishing a connection with someone who can facilitate a referral to any person on that list. It is essential to find a method to gain entry.

Furthermore, it is crucial to determine who can assist you by providing a referral or an introduction to the individuals you are eager to communicate with. Prepare a concise script that you can use to persuade these individuals to make the introduction on your behalf. With persistence, you will discover a pathway to success. Abraham Lincoln once said, "I am a success today because I had a friend who believed in me, and I didn't have the heart to let him down."

Mark Twain also offered wisdom by stating, "Twenty years from now, you will be more disappointed by the things you didn't do than by the ones you did. So, cast off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover."

As you strive to earn the privilege of being heard by someone influential, it is imperative to conduct thorough and passionate research. This preparation will enable you to tailor your elevator speech, allowing you to address their specific interests and concerns directly. For instance, the owner of an advertising agency seeking to attract the attention of a key decision-maker for a large regional car dealership employed a creative strategy. He sent various car parts to the decision-maker every half-hour over a twelve-hour period, with each part accompanied by a unique and memorable message, ultimately securing an appointment.

Good morning. Picture this scenario: your superior has just approached your workspace with a request that has your name written all over it—an article that needs to be crafted and ready for publication in the company's newsletter within a mere 48 hours. As the clock ticks, you find yourself grappling with the dreaded writer's block, unable to conjure up a starting point. Allow me to introduce myself—I am George S, and I may just be the key to overcoming your predicament.

You might be surprised to learn that there are individuals like myself in the world. I am a freelance writer whose forte lies in tackling writing projects that come with pressing deadlines. Over the next few minutes, I would like to explain how my services can offer you not only a sense of relief but also the benefits of saving both time and financial resources.

Why should you consider me for this task? I possess the ability to be your clandestine arsenal in the realm of content creation. With a keen ear for understanding your vision and the adeptness to translate it into compelling written content, I have honed these skills over two decades. By collaborating with me, you are assured of receiving a message that resonates with authenticity and truly reflects your voice.

My extensive experience of twenty years on the front lines of a bustling daily newspaper has equipped me with a unique set of specialist skills that are at your disposal. This translates to a significant advantage for you—peace of mind. Regardless of the subject matter at hand, you can rest assured that I am fully capable of supporting you. My expertise ensures that the final product will not only meet but exceed expectations, making you look proficient and articulate.

What's more, I can be a boon to your organization by saving you precious time and reducing frustration. Operating on a contractual basis, I am available to take on assignments at your convenience, liberating you to focus on other critical tasks that demand your attention. This can significantly enhance your productivity.