
More sales less time
Easy tactics for busy sellers
Description
Despite abundant productivity tools, most salespeople struggle to meet quotas. Too many distractions sap sales time, leaving little accomplished. To succeed in sales today, productivity alone is insufficient. Salespeople must work smarter, ensuring they complete the most critical tasks better than before.
To free up more selling time, sales leaders should take six steps: Set team challenges to recapture lost time through tasks like more calls and meetings. Your reps will then close more deals without hiring. The best part? You won't need more salespeople to hit your numbers.
Table of contents
01Step 1 - embrace the challenge .
In today's "age of distraction," the challenge to increase selling time is compounded by the myriad of diversions that erode our focus and diminish our capacity to think clearly, creatively, and strategically. The incessant busyness, often worn as a badge of honor, is misleading; despite the pressure to perform, studies indicate that professionals working 13.5 hours a day, 6 days a week, are not necessarily more productive. In fact, productivity research suggests that working over 55 hours a week can be counterproductive. The optimal approach is to organize and work productively for 55 hours, then rest, as more hours do not equate to better or more work.
The internet, an "always-on" technology, is a significant source of distraction, constantly delivering information that interrupts deep thinking. When engaged in customer-focused thinking and research, we use the prefrontal cortex, which helps us stay on task. In contrast, aimless online browsing activates the amygdala, a primitive brain region that rewards us with dopamine for noticing new stimuli, effectively turning the web into an interruption engine. This leads to wasted productive hours on irrelevant information, causing stress rather than satisfaction from achievements.
02Step 2 - recover 1 hour each day .
Reclaiming just one hour a day can significantly enhance your sales efforts, and this can be achieved through simple strategies such as altering your relationship with email, minimizing distractions, and quickly recovering from mistakes.
The initial step involves accurately measuring your current productivity levels. To effect meaningful changes, an honest assessment of your habits, whether good, bad, or ugly, is essential. Establishing a baseline can be effectively done in two ways: keeping a time journal to record activities every 15 minutes, revealing the actual time spent on various tasks, and using time tracking apps like RescueTime, Moment, or BreakFree, which run in the background and monitor your computer and phone usage.
For many, email consumes more time than anticipated. While email is invaluable, it can also be a significant distraction. To regain control, consider turning off email notifications on all devices and checking emails only 2-3 times per day, gradually increasing the time between checks to reduce the urge to constantly monitor your inbox. Setting a time limit of 30 minutes or less for each email session can enhance efficiency. Decluttering your inbox with tools like SaneBox or using native email filters to move non-urgent messages out of sight can be helpful. Unsubscribing from rarely read newsletters and notifications with Unroll.Me can also reduce email volume. Avoid multitasking while checking emails to maintain focus.
03Step 3 - add 1 hour of focus every day .
We all share the same 24 hours in a day, yet the difference in productivity among people is stark. The secret lies in how we utilize our time. By adopting better planning, focus, and prioritization of tasks, it's possible to add an extra hour of productivity to our day. As Henry David Thoreau insightfully remarked, being industrious is not enough; what matters is the focus of our industriousness.
Many of us attempt to cram too much into a standard workweek, especially in sales, where focusing on high-impact activities is crucial for success. By minimizing distractions, we can carve out additional time for these activities.
Once we've secured this extra hour, the next step is to maximize its potential. Start by identifying the #1 priority task for the day, the task that, if completed, would make all other tasks easier or unnecessary. This task should consume the majority of the newfound time. Allocating a significant portion of this hour to customer-facing activities, such as follow-ups and pipeline development, can dramatically enhance the quality and quantity of opportunities. Planning how to close bigger deals through preparation and focus is another productive use of this time.
04Step 4 - build new habits and overcome resistance.
Adopting new habits, especially those aimed at increasing productivity, can often seem like a daunting task. However, by employing a few straightforward strategies, it's possible to significantly reduce resistance and transform one's self-perception in just two weeks.
In many areas of life, the most effective solutions are surprisingly simple, though they may require considerable effort and direct experience to uncover. This is particularly true when it comes to developing productivity habits, where experimenting with various approaches and tools is essential to find what truly works for an individual.
The American philosopher William James once remarked, "If you want a quality, act as if you have it." This statement is supported by scientific evidence indicating that behavioral changes can lead to shifts in emotions. The "As If" principle suggests that by behaving as though you possess the qualities you aspire to, you will soon start to feel as if you do. When applied to productivity, this principle implies that acting like a highly productive person will help you become one, while behaving in a stressed and overwhelmed manner will only make you feel worse.
05Step 5 - stay motivated all day.
Ensuring your work has a positive impact is crucial for feeling inspired and motivated to constantly improve. One effective way to understand the tangible value you provide is by interviewing customers to identify concrete ways your product or service benefits them. For instance, meeting with a long-term client to explore how your offering has increased their revenue, lowered costs, or enabled a new strategy can be highly motivational. Learning about the real-world results achieved through your help will fuel ongoing motivation.
Getting enough sleep is another vital aspect of maintaining motivation. Tracking your sleep patterns and energy levels can help determine your personal sleep needs. With devices like Fitbits, logging sleep duration against productivity becomes easier. Once you know how much sleep you need, organizing your schedule to ensure adequate rest is crucial. This can be achieved by setting and following a consistent bedtime, avoiding blue light devices before bed, leaving an hour before bed to unwind, and keeping a notepad by your bed to jot down ideas.
06Step 6 - master faster closing .
To close deals faster, one effective technique is to create a sense of urgency. This can be done by offering limited-time discounts or special offers that incentivize prospects to make a decision quickly.
For instance, you could propose a 10% discount if the prospect purchases before the end of the month, or include an additional gift with their purchase.
This strategy can motivate prospects who are interested but hesitant, giving them a compelling reason to act promptly. However, it's crucial to ensure that the offer is genuine and that the prospect is ready to buy, as creating a false sense of urgency or pressuring an unprepared buyer can backfire.













