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Cover of 'Everything is negotiable'

Everything is negotiable

Gavin Kennedy

Strategies for successful bargaining

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Description

Assuming everything is negotiable until proven otherwise can lead to surprising opportunities for advantageous deals, even in unexpected domains. If you consider something non-negotiable simply because the other party hasn't shown a willingness to negotiate, you may miss out on significant opportunities to improve deals for yourself, your company, or your suppliers.

Negotiation is the art of structuring a business transaction to maximize benefits for all parties involved. There's always a better deal out there; make it a habit to seek these opportunities, and your business endeavors will thrive.

Table of contents

01

Avoid immediate agreement

Accepting a negotiator's first offer can be harmful as it may leave them wondering if they could have gotten a better deal, undermining their confidence. Negotiation is expected, and bypassing it can make the other party feel shortchanged. To counter immediate acceptance, sellers can use add-ons, adjusting the offer based on the client's acceptance or resistance.

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02

Focus on remedial negotiation

Many people are adept at complaining and insulting when faced with issues, yet they often overlook the importance of addressing the core problem by finding a solution that benefits everyone involved. Rather than resorting to sarcasm or offensive language, it's more constructive to focus on the problem and propose a solution. This approach not only avoids unnecessary conflict but also encourages a more productive dialogue.

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03

Ask what if in new territories

In business negotiations, especially when you're inexperienced, it's vital to ask "What if..." questions to cover all bases. Offers that seem too good to be true warrant scrutiny.

If you're offered a large sum for something you undervalue, probe further to understand their high valuation. Persist with these questions until you're confident about the deal's aspects. This approach not only clarifies the deal's broader implications but also uncovers negotiation variables that may be advantageous.

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04

Pressure is part of deals

Negotiators often believe they are alone in their concerns about securing the best deal, but all parties share similar insecurities due to the uncertainty of achieving the optimal agreement. The opening bid poses a dilemma, as it should not be too low or too high, with the final price depending on what the buyer and seller agree upon. Timing and extent of concessions are also challenging, as negotiators must discern if the other party's hesitation is a tactic or a test of resolve, often with limited knowledge of each other's circumstances.

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05

Avoid un­rec­i­p­ro­cat­ed concessions

In negotiation, the concept of goodwill through concessions is complex and not always effective in eliciting reciprocal generosity. Some argue that concessions prepare the other party for a deal, but research indicates this can backfire, leading the other party to see the concession as a sign of a negotiator's larger margin and thus push for more. Others see concessions as a positive negotiation opener, yet this can inadvertently signal that one's initial position is flexible, potentially undermining it.

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06

Start with a shocking offer

In negotiations, the initial offer acts as an anchor, shaping subsequent counteroffers and expectations. A startling opening bid can force the other party to reevaluate their value assumptions, potentially shifting the negotiation in your favor. Justifying an aggressive first offer is essential, often by citing financial constraints or limited authority.

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07

Avoid Or Near Offer

The argument against using "O.N.O.

" (or near offer) in pricing suggests it undermines the seller's position by indicating a willingness to accept less than the asking price. This can signal a lack of confidence in the price's fairness and appear as an amateurish sales tactic, potentially pressuring the seller to close the deal quickly. However, sales transactions are inherently subjective, with terms like "low" and "high" being relative.

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08

Toughness yields dividends

Contrary to common belief, a firm stance in negotiations often leads to the other party becoming more accommodating, challenging the assumption that a hardline approach leads to deadlocks. In reality, the risk of impasse from a tough negotiation strategy is marginally higher, but the benefits from successful negotiations outweigh this risk. Resolute negotiators set high goals, make bold initial offers, and rarely concede, aiming for the most favorable outcome.

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09

Leverage the power of if

In negotiation, the word "if" is a powerful tool that ensures reciprocity. It's about structuring a mutually beneficial deal, where trade-offs in one area are balanced by gains in another. Since parties value different aspects of a deal differently, it's possible to structure an agreement that satisfies both.

You should never give up anything without getting something in return, ideally more than what you conceded. Prefacing proposals and concessions with "if" signals willingness to negotiate, provided the other party reciprocates. This maintains the integrity of your position and sets the stage for a successful negotiation.

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10

Believe in your advantage

In negotiations, power is subjective and often resides in the negotiators' perceptions rather than objective reality. Recognizing whether the other party's stance reflects actual power or is a tactical ploy is crucial. If you perceive them as stronger, they are; if you see yourself as dominant, you are.

The challenge is discerning the real from the theatrical in power dynamics. Numerous variables affect negotiations, making it impossible to create a formula for the balance of power. What matters are the perceptions of the involved parties.

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11

Use principal for trial offers

In bargaining, sellers aim to discover the buyer's highest price without disclosing their minimum acceptable price. A tactic is to claim a third party sets strict guidelines, allowing the seller to test the waters without committing. For example, saying "My sibling won't let me pay over $150" or "My advisor insists I don't accept under $300" probes the buyer's pricing without a direct offer.

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12

Challenge fixed prices

Retailers often set fixed prices for their goods but also frequently offer sales. Most consumers tend to accept these prices without negotiation, yet questioning the price can lead to savings. It's beneficial to ask about discounts for cash payments or other deal structures, such as reduced delivery and installation fees, warranties, special prices for display models, bulk purchase discounts, or bundled deals.

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13

Stand firm on your price

When entering negotiations, expect the other party to challenge your prices. Inexperienced negotiators might hastily offer discounts, not considering the long-term impact on their company's finances. To avoid a stalemate, it's essential to be prepared to shift the discussion from price to other deal aspects.

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14

Maintain product price

Maintaining product or service prices is essential, as reducing prices can lead to demands for concessions in other areas. Instead of lowering prices, it's better to adjust the overall package terms, recognizing that different buyers value various package elements differently. Buyers seek the benefits your offerings provide, which can be tangible or intangible.

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15

Don't undersell due to glitter

Corporate displays of wealth are often a tactic to make you undervalue your own products and services. The luxury and extravagance are designed to create an illusion of success, which can lead to the false assumption that opulence equates to business acumen. This spectacle aims to foster a sense of inferiority, making it harder to negotiate confidently.

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16

Avoid threats in negotiation

In business negotiations, threats can be a double-edged sword, potentially breaking deadlocks but risking long-term relationships. The essence of a threat is to intimidate, aiming to compel or deter actions. However, the effectiveness of a threat hinges on the ability to carry it out and the perceived strength of each party's position.

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17

Separate emotions from issues

The Lazarus shuffle is a mindset for navigating deadlock situations by separating actual issues from emotional tensions. It starts with avoiding definitive statements and rigid positions, emphasizing communication to understand differing perspectives and identify disagreements. The focus is on discussing solutions rather than dwelling on past failures, using open, non-hostile questions.

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18

Beware of price dropping tactics

Negotiating is an art where you're bound to encounter new strategies that aim to shift perceptions of strength between you and your opponent. Tactics used can vary widely, such as the "Death by a thousand exceptions" tactic, often employed by Civil Service to undermine legislation by highlighting anomalies. The "No authority" strategy involves retracting concessions pending approval from a higher-up, who typically rejects the original terms.

"Linking" combines separate issues for mutual gains, while "Public stances" solidify your position but risk credibility if changed. The "Peanuts" tactic involves minor items being added for leverage, and "Salami" slices the negotiation bit by bit in one's favor. "Walk-outs" and "Adjournments" are used sparingly to avoid diminishing their effectiveness or losing ground to competitors.

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