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Business

Marketing

142 livres

Couverture de 'Hyper manufacturing'
Hyper-ma­nu­fac­tu­ring Michaël Valentin
Couverture de 'La verite sur ce qui nous motive'
La vérité sur ce qui nous motive Daniel Pink
Couverture de 'La culture de la convergence'
La Culture de la convergence Henry Jenkins
Couverture de 'Convainquez qui vous voudrez'
Convainquez qui vous voudrez Daniel Pink
Couverture de 'Linbound marketing'
L’Inbound Marketing Stéphane Truphème
Couverture de 'La methode google'
La Méthode Google Jeff Jarvis
Couverture de '4 milliards de nouveaux consommateurs'
4 milliards de nouveaux consom­ma­teurs C.K. Prahalad
Couverture de 'Ces idees qui collent'
Ces Idées qui collent Chip Heath
Couverture de 'La puissance de leditorial'
La Puissance de l’éditorial Ferréole Lespinasse
Couverture de 'La longue traine'
La longue traîne Chris Anderson
Couverture de 'La publicite autrement'
La publicité autrement Jean-Marie Dru
Couverture de 'Le growth hacking'
Le Growth Hacking Frédéric Canevet
Couverture de 'Bien utiliser son blog'
Bien utiliser son blog Stéphane Briot
Couverture de 'Cest ca le marketing'
C’est ça, le marketing Seth Godin
Couverture de 'Storytelling'
Sto­ry­tel­ling Jean-Marc Guscetti
Couverture de '21 facons de tirer tout ce que vous pouvez de tout ce que vous avez'
21 Façons de tirer tout ce que vous pouvez de tout ce que vous avez Jay Abraham
Couverture de 'Le pouvoir de la bienveillance'
Le pouvoir de la bien­veillance Patrick Mercier
Couverture de 'Tribus'
Tribus Seth Godin
Couverture de 'Propaganda'
Propaganda Edward Bernays
Couverture de 'Ce que largent ne saurait acheter'
Ce que l’argent ne saurait acheter Michael J. Sandel
Couverture de 'Le marketing de la grenouille'
Le Marketing de la grenouille P. Jourdan
Couverture de 'Influence et manipulation'
Influence et ma­ni­pu­la­tion Robert Cialdini
Couverture de 'La fabrique du consommateur'
La fabrique du consom­ma­teur Anthony Galluzzo
Couverture de 'Le parfum'
Le Parfum Annick Le Guérer
Couverture de 'Nudge marketing'
Nudge Marketing Éric Singler
Couverture de 'Croitre ou mourir il faut choisir'
Croître ou mourir, il faut choisir Gabriel Dabi-Schwebel
Couverture de 'Cest quoi lidee'
C’est quoi l’idée ? Philippe Michel
Couverture de 'No logo'
No Logo Naomi Klein
Couverture de 'Le story telling en marketing'
Le Story-telling en marketing Seth Godin
Hooked
Hooked Nir Eyal
Couverture de 'Psychologie du consommateur'
Psychologie du consom­ma­teur Nicolas Guéguen
Couverture de 'Internet est une table pour deux'
Internet est une table pour deux Selma Païva
Couverture de 'Marketing 40'
Marketing 4.0 Philip Kotler
Couverture de 'Etude de marche'
Étude de marché Catherine Léger-Jarniou
Couverture de 'Le luxe'
Le luxe Dygest Original
Le marketing
Le marketing Dygest Original
Couverture de 'Disney'
Disney Dygest Original
De Beers
De Beers Dygest Original
Costco’s hot dog
Costco’s hot dog Dygest Original
Starbucks
Starbucks Dygest Original
Nike
Nike Dygest Original
Tupperware
Tupperware Dygest Original
L'économie des créateurs
L'économie des créateurs Dygest Original
The discipline of market leaders
The discipline of market leaders Michael Treacy
Blue ocean shift beyond competing
Blue ocean shift beyond competing W. Chan Kim
Competing against luck
Competing against luck Clayton Christensen
Uncommon service
Uncommon service Frances Frei
La Méthode Value Proposition Design
La Méthode Value Proposition Design Alexander Osterwalder
Traction
Traction Gabriel Weinberg
Lean customer development
Lean customer development Cindy Alvarez
Hacking growth
Hacking growth Sean Ellis
The sales acceleration formula
The sales ac­ce­le­ra­tion formula Mark Roberge
Subscribed
Subscribed Tien Tzuo
The automatic customer
The automatic customer John Warrillow
The membership economy
The membership economy Robbie Kellman Baxter
Positioning the battle for your mind
Positioning the battle for your mind Al Ries
Marketing warfare
Marketing warfare Al Ries
Differentiate or die
Dif­fe­ren­tiate or die Jack Trout
Les 22 lois immuables du marketing
Les 22 lois immuables du marketing Al Ries
The new positioning
The new positioning Jack Trout
Repositioning
Re­po­si­tio­ning Jack Trout
Bottom up marketing
Bottom up marketing Al Ries
La Vache pourpre
La Vache pourpre Seth Godin
The fall of advertising and the rise of PR
The fall of advertising and the rise of PR Al Ries
Unleashing the ideavirus
Unleashing the ideavirus Seth Godin
Small Is the New Big
Small Is the New Big Seth Godin
Meatball sundae
Meatball sundae Seth Godin
Building a StoryBrand
Building a StoryBrand Donald Miller
Contagieux
Contagieux Jonah Berger
Building strong brands
Building strong brands David Aaker
The catalyst
The catalyst Jonah Berger
The power of moments
The power of moments Chip Heath
Brand leadership
Brand leadership David Aaker
A new brand world
A new brand world Scott Bedbury
Designing Brand Identity
Designing Brand Identity Alina Wheeler
Stories that stick
Stories that stick Kindra Hall
Obviously awesome
Obviously awesome April Dunford
Superfans
Superfans Pat Flynn
Inbound marketing
Inbound marketing Brian Halligan
The new rules of marketing and pr
The new rules of marketing and pr David Meerman Scott
The 1 page marketing plan
The 1 page marketing plan Allan Dib
Jab jab jab right hook
Jab jab jab right hook Gary Vaynerchuk
Epic content marketing
Epic content marketing Joe Pulizzi
The art of social media
The art of social media Guy Kawasaki
The experience economy
The experience economy B. Joseph Pine II
The end of marketing as we know it
The end of marketing as we know it Sergio Zyman
Renovate before you innovate
Renovate before you innovate Sergio Zyman
Experiential marketing
Ex­pe­rien­tial marketing Bernd Schmitt
Buzzmarketing
Buzz­mar­ke­ting Mark Hughes
The ultimate marketing plan
The ultimate marketing plan Dan S. Kennedy
Guerrilla marketing in 30 days
Guerrilla marketing in 30 days Jay Levinson
Never lose a customer again
Never lose a customer again Joey Coleman
The influentials
The in­fluen­tials Ed Keller
Brand hijack
Brand hijack Alex Wipperfurth
Unlocking the customer value chain
Unlocking the customer value chain Thales Teixeira
Amaze every customer every time
Amaze every customer every time Shep Hyken
Keep your customers
Keep your customers Ali Cudby
Return on customer
Return on customer Don Peppers
Trading up
Trading up Michael Silverstein
Conversational capital
Conver­sa­tio­nal capital Bertrand Cesvet
How to master the art of selling
How to master the art of selling Tom Hopkins
The ultimate sales machine
The ultimate sales machine Chet Holmes
The lost art of closing
The lost art of closing Anthony Iannarino
Customer centric selling
Customer centric selling Michael Bosworth
What great salespeople do
What great salespeople do Michael Bosworth
New sales simplified
New sales simplified Mike Weinberg
Sell with a story
Sell with a story Paul Smith
Follow up and close the sale
Follow up and close the sale Jeff Shore
More sales less time
More sales less time Jill Konrath
80/20 sales and marketing
80/20 sales and marketing Perry Marshall
Jeffrey gitomer's 21.5 unbreakable laws of selling
Jeffrey gitomer's 21.5 unbreakable laws of selling Jeffrey Gitomer
Flip the script
Flip the script Oren Klaff
Never be closing
Never be closing Tim Hurson
Way of the wolf
Way of the wolf Jordan Belfort
Yes
Yes Noah Goldstein
Chaos Monkeys
Chaos Monkeys Antonio García Martínez
Made in japan
Made in japan Akio Morita
Branson
Branson Tom Bower
The art of business wars
The art of business wars David Brown
Friction
Friction Roger Dooley
Simplify
Simplify Richard Koch
Bend the Curve
Bend the Curve Andrew Razeghi
Billion dollar brand club
Billion dollar brand club Lawrence Ingrassia
Crowdfunded
Crowdfunded Mark Pecota
#GIRLBOSS
#GIRLBOSS Sophia Amoruso
One million followers
One million followers Brendan Kane
Scientific advertising
Scientific advertising Claude Hopkins
Copywriting secrets
Copywriting secrets Jim Edwards
Traffic secrets
Traffic secrets Russell Brunson
Quantum marketing
Quantum marketing Raja Rajamannar
Your stand is your brand
Your stand is your brand Patrick Gentempo
Hook point
Hook point Brendan Kane
Dotcom secrets
Dotcom secrets Russell Brunson
Winning digital customers
Winning digital customers Howard Tiersky
#AskGaryVee
#AskGaryVee Gary Vaynerchuk
Expert secrets
Expert secrets Russell Brunson
Crushing it
Crushing it Gary Vaynerchuk
The 3 minute rule
The 3 minute rule Brant Pinvidic
Five stars
Five stars Carmine Gallo
Mission
Mission Michael Hayman
The art of digital marketing
The art of digital marketing Ian Dodson
Shortcut
Shortcut John Pollack