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Dans la tête du consom­ma­teur

78 livres

Couverture de 'Nudge marketing'
Nudge Marketing Éric Singler
Couverture de 'Le marketing de la grenouille'
Le Marketing de la grenouille P. Jourdan
Couverture de 'La fabrique du consommateur'
La fabrique du consom­ma­teur Anthony Galluzzo
Couverture de 'La revolution du partage'
La Révolution du partage Alexandre Mars
Couverture de 'La societe de consommation'
La Société de consom­ma­tion Jean Baudrillard
Couverture de 'Psychologie du consommateur'
Psychologie du consom­ma­teur Nicolas Guéguen
Couverture de 'Le luxe'
Le luxe Dygest Original
De Beers
De Beers Dygest Original
Costco’s hot dog
Costco’s hot dog Dygest Original
Starbucks
Starbucks Dygest Original
Nike
Nike Dygest Original
Tupperware
Tupperware Dygest Original
L'économie des créateurs
L'économie des créateurs Dygest Original
Competing against luck
Competing against luck Clayton Christensen
La Méthode Value Proposition Design
La Méthode Value Proposition Design Alexander Osterwalder
Lean customer development
Lean customer development Cindy Alvarez
Talking to Humans
Talking to Humans Giff Constable
The membership economy
The membership economy Robbie Kellman Baxter
Positioning the battle for your mind
Positioning the battle for your mind Al Ries
Marketing warfare
Marketing warfare Al Ries
Differentiate or die
Dif­fe­ren­tiate or die Jack Trout
Les 22 lois immuables du marketing
Les 22 lois immuables du marketing Al Ries
The new positioning
The new positioning Jack Trout
Repositioning
Re­po­si­tio­ning Jack Trout
Bottom up marketing
Bottom up marketing Al Ries
La Vache pourpre
La Vache pourpre Seth Godin
The fall of advertising and the rise of PR
The fall of advertising and the rise of PR Al Ries
Unleashing the ideavirus
Unleashing the ideavirus Seth Godin
Meatball sundae
Meatball sundae Seth Godin
Building a StoryBrand
Building a StoryBrand Donald Miller
Contagieux
Contagieux Jonah Berger
Building strong brands
Building strong brands David Aaker
The catalyst
The catalyst Jonah Berger
The power of moments
The power of moments Chip Heath
Brand leadership
Brand leadership David Aaker
A new brand world
A new brand world Scott Bedbury
Stories that stick
Stories that stick Kindra Hall
Obviously awesome
Obviously awesome April Dunford
Superfans
Superfans Pat Flynn
Inbound marketing
Inbound marketing Brian Halligan
The new rules of marketing and pr
The new rules of marketing and pr David Meerman Scott
Jab jab jab right hook
Jab jab jab right hook Gary Vaynerchuk
Epic content marketing
Epic content marketing Joe Pulizzi
The experience economy
The experience economy B. Joseph Pine II
The end of marketing as we know it
The end of marketing as we know it Sergio Zyman
Renovate before you innovate
Renovate before you innovate Sergio Zyman
Experiential marketing
Ex­pe­rien­tial marketing Bernd Schmitt
Buzzmarketing
Buzz­mar­ke­ting Mark Hughes
The ultimate marketing plan
The ultimate marketing plan Dan S. Kennedy
Never lose a customer again
Never lose a customer again Joey Coleman
The influentials
The in­fluen­tials Ed Keller
Brand hijack
Brand hijack Alex Wipperfurth
Unlocking the customer value chain
Unlocking the customer value chain Thales Teixeira
Amaze every customer every time
Amaze every customer every time Shep Hyken
Keep your customers
Keep your customers Ali Cudby
Return on customer
Return on customer Don Peppers
Trading up
Trading up Michael Silverstein
Conversational capital
Conver­sa­tio­nal capital Bertrand Cesvet
What great salespeople do
What great salespeople do Michael Bosworth
Flip the script
Flip the script Oren Klaff
Yes
Yes Noah Goldstein
Le Paradoxe du choix
Le Paradoxe du choix Barry Schwartz
Payoff
Payoff Dan Ariely
Friction
Friction Roger Dooley
Bend the Curve
Bend the Curve Andrew Razeghi
Billion dollar brand club
Billion dollar brand club Lawrence Ingrassia
Scientific advertising
Scientific advertising Claude Hopkins
Copywriting secrets
Copywriting secrets Jim Edwards
Traffic secrets
Traffic secrets Russell Brunson
Quantum marketing
Quantum marketing Raja Rajamannar
Hook point
Hook point Brendan Kane
Dotcom secrets
Dotcom secrets Russell Brunson
Winning digital customers
Winning digital customers Howard Tiersky
Expert secrets
Expert secrets Russell Brunson
Mission
Mission Michael Hayman
The art of digital marketing
The art of digital marketing Ian Dodson
Wanting
Wanting Luke Burgis
Irrésistible
Ir­ré­sis­tible Adam Alter