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Marketing & Communication
Consumer Psychology
46
livres
Pre-suasion
Robert Cialdini
The tipping point
Malcolm Gladwell
Hooked
Nir Eyal
Authenticity
James Gilmore
Contagious
Jonah Berger
Brand hijack
Alex Wipperfurth
Hidden in plain sight
Erich Joachimsthaler Ph.D
Friction
Roger Dooley
Getting into your customers head
Kevin Davis
Influence
Robert Cialdini
Now or never
Mary Modahl
The customer revolution
Patricia Seybold
The change function
PIP Coburn
The influentials
Ed Keller
The myth of excellence
Fred Crawford
The new experts
Robert Bloom
Trading up
Michael Silverstein
Trade off
Kevin Maney
What customers really want
Scott McKain
Yes
Noah Goldstein
Think like your customer
Bill Stinnett
Treasure hunt
Michael Silverstein
Tuned in
Craig Stull
Amaze every customer every time
Shep Hyken
Customers dot com
Patricia Seybold
Customers rule
Roger Blackwell
Customer culture
Michael Basch
Customer mania
Ken Blanchard
Dont think pink
Lisa Johnson
Customer equity
Robert Blattberg
Experiential marketing
Bernd Schmitt
Flip the funnel
Joseph Jaffe
Futureshop
Daniel Nissanoff
Future consumer dot com
Frank Feather
How to sell when nobodys buying
Dave Lakhani
If you build it, will they come?
Dr. Rob Adams
Loyalty rules
Fred Reichheld
Loyalty dot com
Frederick Newell
Never lose a customer again
Joey Coleman
Moments of truth
Jan Carlzon
Snap selling
Jill Konrath
The 24 hour customer
Adrian C. Ott
The long tail
Chris Anderson
Winning behavior
J. Edward Russo
De Beers
Dygest Original
Jordan x Nike
Dygest Original