Marketing & Communication

Consumer Psychology

48 books

Pre-suasion

Pre-suasion Robert Cialdini

Cover of 'The tipping point'

The tipping point Malcolm Gladwell

Hooked

Hooked Nir Eyal

Cover of 'Authenticity'

Authenticity James Gilmore

Cover of 'Contagious'

Contagious Jonah Berger

Brand hijack Alex Wipperfurth

Cover of 'Hidden in plain sight'

Hidden in plain sight Erich Joachimsthaler Ph.D

Cover of 'Friction'

Friction Roger Dooley

Cover of 'Getting into your customers head'

Getting into your customers head Kevin Davis

Cover of 'Influence'

Influence Robert Cialdini

Cover of 'Now or never'

Now or never Mary Modahl

Cover of 'The customer revolution'

The customer revolution Patricia Seybold

Cover of 'The change function'

The change function PIP Coburn

Cover of 'The influentials'

The influentials Ed Keller

Cover of 'The myth of excellence'

The myth of excellence Fred Crawford

Cover of 'The new experts'

The new experts Robert Bloom

Cover of 'Trading up'

Trading up Michael Silverstein

Cover of 'Trade off'

Trade off Kevin Maney

Cover of 'What customers really want'

What customers really want Scott McKain

Cover of 'Yes'

Yes Noah Goldstein

Cover of 'Think like your customer'

Think like your customer Bill Stinnett

Cover of 'Treasure hunt'

Treasure hunt Michael Silverstein

Cover of 'Tuned in'

Tuned in Craig Stull

Cover of 'Amaze every customer every time'

Amaze every customer every time Shep Hyken

Cover of 'Customers dot com'

Customers dot com Patricia Seybold

Cover of 'Customers rule'

Customers rule Roger Blackwell

Cover of 'Customer culture'

Customer culture Michael Basch

Cover of 'Customer mania'

Customer mania Ken Blanchard

Cover of 'Dont think pink'

Dont think pink Lisa Johnson

Cover of 'Customer equity'

Customer equity Robert Blattberg

Cover of 'Experiential marketing'

Experiential marketing Bernd Schmitt

Cover of 'Flip the funnel'

Flip the funnel Joseph Jaffe

Cover of 'Futureshop'

Futureshop Daniel Nissanoff

Cover of 'Future consumer dot com'

Future consumer dot com Frank Feather

Cover of 'How to sell when nobodys buying'

How to sell when nobodys buying Dave Lakhani

Cover of 'If you build it will they come'

If you build it, will they come? Dr. Rob Adams

Cover of 'Loyalty rules'

Loyalty rules Fred Reichheld

Cover of 'Loyalty dot com'

Loyalty dot com Frederick Newell

Cover of 'Never lose a customer again'

Never lose a customer again Joey Coleman

Cover of 'Moments of truth'

Moments of truth Jan Carlzon

Cover of 'Snap selling'

Snap selling Jill Konrath

Cover of 'The 24 hour customer'

The 24 hour customer Adrian C. Ott

Cover of 'The long tail'

The long tail Chris Anderson

Cover of 'Winning behavior'

Winning behavior J. Edward Russo

De Beers

De Beers Dygest Original

Marketing

Marketing Dygest Original

Jordan x Nike

Jordan x Nike Dygest Original

The Making of the Consumer

The Making of the Consumer Anthony Galluzzo