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Marketing & Communication
Standing Out
44
livres
Be the best at what matters most
Joe Calloway
Collapse of distinction
Scott McKain
David and goliath
Malcolm Gladwell
Becoming a category of one
Joe Calloway
If you dont make waves youll drown
Dave Anderson
Hook point
Brendan Kane
How to succeed in business without working so damn hard
Robert Kriegel
If youre not first youre last
Grant Cardone
Linchpin are you indispensable
Seth Godin
Marketing outrageously
Jon Spoelstra
Play bigger
Al Ramadan
Rebel talent
Francesca Gino
Rules for renegades
Christine Comaford-Lynch
Smartcuts
Shane Snow
Simply brilliant
William C. Taylor
Steal the show
Michael Port
The 22 immutable laws of marketing
Al Ries
The deviants advantage
Ryan Mathews
The power of why
Richard Weylman
This is marketing
Seth Godin
Winning behavior
J. Edward Russo
How to succeed in business by breaking all the rules
Dan S. Kennedy
Costco’s hot dog
Dygest Original
Purple Cow
Seth Godin
Changing the channel
Michael Masterson
Blue ocean shift beyond competing
W. Chan Kim
Brand leadership
David Aaker
Differentiate or die
Jack Trout
A new brand world
Scott Bedbury
Ebrands
Phil Carpenter
How to drive your competition crazy
Guy Kawasaki
Marketing warfare
Al Ries
Originals
Adam Grant
Repositioning
Jack Trout
Secret formula
Frederick Allen
The new positioning
Jack Trout
The power of unfair advantage
John Nesheim
Your stand is your brand
Patrick Gentempo
Positioning the battle for your mind
Al Ries
The icarus deception
Seth Godin
Marvel
Dygest Original
Starbucks
Dygest Original
Freaks Shall Inherit the Earth
Chris Brogan
Small Is the New Big
Seth Godin