
Sex and the City
Single women as television subject
Description
On June 6, 1998, HBO aired the first episode of a half-hour comedy adapted from a New York Observer column by a writer named Candace Bushnell. The premise was almost aggressively small: a thirty-something newspaper columnist and her three friends talk about men, sex, work, and each other over brunch, cocktails, and long walks in impossible shoes. There was no crime to solve, no hospital, no law firm. The entire engine of the show was four women, in their thirties and forties, talking about their own desires as if those desires were worth six seasons of television. In 1998, that was closer to a dare than a formula.
For six seasons and ninety-four episodes, ending in February 2004, the show followed Carrie, Samantha, Charlotte, and Miranda through a Manhattan that ran on Cosmopolitans and column deadlines. It won Emmys and Golden Globes, sold a mountain of shoes, and made a certain idea of single womanhood look less like a waiting room and more like a life. Then it kept going — two films, a prequel series, a sequel called And Just Like That — and each return sent viewers back to argue about what the original had actually said, and to whom.
That argument is the interesting part. Few shows have been loved and relitigated in quite the same breath. The same series that felt liberating in 1999 looked, twenty years on, conspicuously narrow — very white, very rich, very sure that the right man was still the plot's true destination. Both readings are fair, and they don't cancel each other out. They sit on top of one another, the way things do when a piece of pop culture outlives the moment that made it feel new.
The question we’re asking : What did it actually mean to build a whole series around single women talking about their own desire, and why does that experiment read so differently now?What we’ll see : How a newspaper column turned four women into a cultural template, what that template made visible, and what it quietly left out of frame.
Table of contents
01Chapter 1 — A column becomes a cast of four
Candace Bushnell had been chronicling the sex and dating lives of Manhattan's professional class in the New York Observer since 1994, under a byline attached to a semi-fictional alter ego named Carrie Bradshaw. The columns were sharp and a little cold — dispatches from a world of modelizers, toxic bachelors, and women who had money and freedom and were still not sure the arrangement was working. Darren Star, who had already created Beverly Hills, 90210 and Melrose Place, saw a series in it. HBO, then building a reputation on shows the networks wouldn't touch, said yes.
The adaptation made one decisive change. Bushnell's Carrie was mostly an observer; Star's Carrie, played by Sarah Jessica Parker, became a warm center of gravity with three friends orbiting her. That structure — the columnist plus the publicist, the gallerist, and the lawyer — turned a set of essays into a cast, and the cast is what made it a show. Kim Cattrall's Samantha was appetite without apology. Kristin Davis's Charlotte carried the fairy tale. Cynthia Nixon's Miranda supplied the skepticism that kept the whole thing from floating away.
02Chapter 2 — The city as the fifth character
People who worked on the show liked to say New York was the fifth character, and for once the cliche did some work. The Manhattan of the series was a specific, glossy version — the meatpacking district before it was a mall, the West Village brownstone, the rooftop parties, the restaurants you had to know about. The city wasn't a backdrop so much as a proof of the premise: a place where a woman could build a whole life out of friends, work, and appetite, and not feel she was missing the real one somewhere in the suburbs.
That vision came with a famous piece of fiction. Carrie was a weekly newspaper columnist who lived alone in a rent-controlled-feeling Upper East Side apartment and owned a closet of Manolo Blahniks that the actual salary would never have covered. The show knew this and mostly winked at it; in one episode Carrie calculates she has spent something like forty thousand dollars on shoes and has no savings and nowhere to live. The fantasy of consumption was part of the appeal and part of what would later date badly — the freedom looked a lot like money.
03Chapter 3 — What the show couldn't see
The freedom the show sold had a very particular passport. Its New York was almost entirely white, and startlingly so for a series set in one of the most mixed cities on earth. Characters of color appeared mostly as boyfriends, service staff, or one-episode lessons — Samantha's brief relationship with a Black record executive in season three leaned on tired scripts about race and family, and the show seemed unsure what to do with anyone outside its core four's social world. The city was a fantasy that quietly excluded most of the people who actually lived in it.
Money worked the same way. The women's problems were real to them but bounded by a floor of comfort the show never questioned: no one worried about rent in a way that threatened the apartment, about health insurance, about a job that wasn't glamorous. Miranda, the corporate lawyer, came closest to a life with friction, and her working-motherhood was one of the show's more honest threads. But the default was aspirational, and aspiration has a way of narrowing who gets to be the subject.
04Chapter 4 — The long afterlife of a template
What the show really did was establish that single female desire could carry a series on its own — not as a phase before marriage, not as a cautionary tale, but as the subject. That sounds modest until you notice how much television since has been built on the permission it granted. Girls, Insecure, Fleabag, Broad City, Sex Education, and a decade of streaming comedies all assume, as a starting condition, that a woman's messy wanting is enough to hang a story on. The premise stopped being a dare and became furniture. Much of that furniture was arranged by carpenters reacting to what this show got wrong.
Because the same series that opened the door also drew a very tight frame around who got to walk through it. The generation of shows that followed reads partly as a rolling correction: Insecure putting Black women's friendships and sex lives at the center; Girls trading the glamour for broke, unflattering twenty-somethings; Fleabag turning the confessional voiceover, that direct address the earlier show pioneered, into something self-lacerating rather than reassuring. Each borrowed the template and argued with it. The influence is legible precisely in the pushback.
05Conclusion
Twenty-six years after four women first ordered brunch and started talking, the strange thing is how alive the argument stays. The column that became a cast turned single womanhood into something a series could be about rather than something a series had to resolve, and that shift did not undo itself when the shoes went out of style. The four at the table are still the durable relationship the whole thing was built to notice, and that part reads truer now than the romances ever did.













