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Marketing & Com­mu­ni­ca­tion

Advertising

11 livres

Cover of 'The wizard of ads'
The wizard of ads Roy H. Williams
Cover of 'Scientific advertising'
Scientific advertising Claude Hopkins
Cover of 'The attention economy'
The attention economy Thomas Davenport
The fall of advertising and the rise of PR
The fall of advertising and the rise of PR Al Ries
Cover of 'Leap'
Leap Bob Schmetterer
Cover of 'Marketing outrageously'
Marketing out­ra­geous­ly Jon Spoelstra
Cover of 'Secret formula'
Secret formula Frederick Allen
Covert Cows and Chick-fil-A
Covert Cows and Chick-fil-A Steve Robinson
The Attention Merchants
The Attention Merchants Tim Wu
Apple 1984
Apple 1984 Dygest Original
Everything Is Bullshit
Everything Is Bullshit Priceonomics