Contrary to popular belief, it's not always the ultra-cool individuals who first spot new trends. These people are more accurately described as trend trackers, keeping businesses in tune with the world. However, the goal is to become a trendmaster, someone who not only spots but initiates trends, adapting them to benefit their company and customers. The encouraging news is that becoming a trendmaster is achievable for anyone willing to adopt the right mindset and master the necessary tools and techniques. Robyn Waters emphasizes that trend recognition and reaction are skills that can be learned, allowing anyone to anticipate trends and stay ahead of the competition, even without spending time in the world's fashion capitals or trendiest spots.
To identify the next major innovation, it's crucial to remain observant and analyze seemingly minor details, combining disparate ideas into something groundbreaking. Monica Nassif's curiosity about making dishwashing a more enjoyable experience led her to create aromatherapy-infused cleaning products. She founded Caldrea, which has grown significantly by continually expanding its product range. Robyn Waters emphasizes the importance of not dismissing confusing information, as it might contain the seeds of future breakthroughs. Recognizing the potential in what we've already encountered is key to discovering the next big thing.
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