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Marketing & Com­mu­ni­ca­tion

Positioning

21 livres

Cover of 'Beating the commodity trap'
Beating the commodity trap Richard D'Aveni
Cover of 'Becoming a category of one'
Becoming a category of one Joe Calloway
Cover of 'Getting business to come to you'
Getting business to come to you Paul Edwards
Cover of 'Its not what you sell its what you stand for'
It's not what you sell its what you stand for Roy Spence
Obviously awesome
Obviously awesome April Dunford
Positioning the battle for your mind
Positioning the battle for your mind Al Ries
Cover of 'Ready fire aim'
Ready fire aim Michael Masterson
Repositioning
Repo­si­tion­ing Jack Trout
The new positioning
The new positioning Jack Trout
Cover of 'Trade off'
Trade off Kevin Maney
Cover of 'Differentiate or die'
Dif­fer­en­ti­ate or die Jack Trout
Cover of 'Play bigger'
Play bigger Al Ramadan
The discipline of market leaders
The discipline of market leaders Michael Treacy
Cover of 'The millionaire messenger'
The millionaire messenger Brendon Burchard
Cover of 'The myth of excellence'
The myth of excellence Fred Crawford
Cover of 'The power of why'
The power of why Richard Weylman
Designing Brand Identity
Designing Brand Identity Alina Wheeler
Purple Cow
Purple Cow Seth Godin
The Coca-Cola formula
The Coca-Cola formula Dygest Original
Small Is the New Big
Small Is the New Big Seth Godin
Viral Loop
Viral Loop Adam L. Penenberg