Seth Godin

About the author

Seth Godin is a prolific author and marketing expert, known for his international bestsellers that have been translated into over 38 languages. He introduced the concept of "Permission Marketing," a strategy that emphasizes seeking consent from consumers to receive marketing messages, contrasting it with traditional "Interruption Marketing." Godin founded Yoyodyne, the first direct marketer on the Internet, which was acquired by Yahoo!

in 1998, where he served as Vice President of Direct Marketing before leaving to focus on writing and speaking.