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The customer is king
22
books
Lean customer development
Cindy Alvarez
What customers really want
Scott McKain
Never lose a customer again
Joey Coleman
The power of moments
Chip Heath
Moments of truth
Jan Carlzon
Authenticity
James Gilmore
The automatic customer
John Warrillow
Amaze every customer every time
Shep Hyken
Clued in
Lewis Carbone
Winning digital customers
Howard Tiersky
The membership economy
Robbie Kellman Baxter
The nordstrom way
Robert Spector
Uncommon service
Frances Frei
Return on customer
Don Peppers
Outside innovation
Patricia Seybold
Unlocking the customer value chain
Thales Teixeira
The customer funded business
John Mullins
Deliver
Jim Champy
The customer revolution
Patricia Seybold
Tuned in
Craig Stull
Building a StoryBrand
Donald Miller
Marketing 4.0
Philip Kotler