Simon Sinek

About the author

Simon Sinek, an unshakable optimist and the founder of his own consulting and leadership training company, Simon Sinek, Inc., is renowned for inspiring people to derive satisfaction from their work. He has authored four books, including 'Start With Why', 'Leaders Eat Last', and 'Together is Better', and is recognized for his 2009 TED Talk, one of the most viewed of all time, where he introduced the concept of 'WHY'.