Michael Gelb

About the author

MICHAEL GELB is a business consultant and author who specializes in applying genius thinking to personal and organizational development. He consults for major companies like DuPont, GE, Microsoft and Nike and has written 10 books on topics like creative thinking and innovative leadership. SARAH CALDICOTT heads an innovation and marketing consultancy, is Thomas Edison's great-grandniece, graduated from Wellesley College and Dartmouth business school, has 12 years marketing executive experience with PepsiCo and Unilever, and speaks publicly on innovation practices.