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AUTHOR

Stan Rapp

1 book

About the author

Stan Rapp is the Chairman and CEO of McCann Relationship Marketing Worldwide, renowned for pioneering customer relationship marketing. He has been inducted into the Direct Marketing Association’s Hall of Fame and co-authored the influential Maximarketing series, advocating for a shift towards individualized marketing strategies.

Books

Cover of 'Max e marketing in the net future'
Max-e-marketing in the net future