Robert Cialdini

About the author

Robert Cialdini is a renowned expert in the fields of psychology and marketing, serving as an emeritus professor at Arizona State University and the president of Influence at Work. He is best known for his influential book "Influence," which has sold over 2 million copies, and his consulting work with major companies such as Google, Microsoft, and Coca-Cola. Cialdini's academic background includes degrees from the University of North Carolina, the University of Wisconsin, and Columbia University.