Rita Gunther McGrath

About the author

Rita Gunther McGrath is a distinguished professor at Columbia Business School, renowned for her expertise in business strategy within unpredictable markets. She has authored notable works such as "Discovery-Driven Growth" and "MarketBusters," and boasts a diverse background that includes IT directorship and entrepreneurship. McGrath's academic credentials include degrees from the Wharton School, Barnard College, and the Columbia School of International and Public Affairs.