J. Edward Russo

About the author

J. Edward Russo is a professor of marketing and behavior science at Cornell University's graduate school of management. He advises major corporations and specializes in applying decision technologies.

Russo has served on the faculties of UC San Diego, UC Chicago, and the University of Michigan. He has written over 60 research articles and two books on decision making. Russo has consulted for numerous public and private organizations in Asia, Europe, and North America.

He is a Fellow of the American Psychological Society.