Edward de Bono

About the author

Edward de Bono was a renowned Maltese physician, psychologist, author, and inventor, widely recognized for originating the term "lateral thinking," a creative problem-solving technique. He authored over 60 books and programs, aiming to teach people how to think more effectively and creatively. De Bono's work has had a significant impact on education, business, and creative industries worldwide, making him a pivotal figure in the field of cognitive theory and practice.