Catherine Kaputa

About the author

Catherine Kaputa is a brand strategist, keynote speaker, and founder of SelfBrand LLC, a brand consultancy firm. She previously worked with marketing gurus Al Ries and Jack Trout, led the "I ♥ NY" campaign at Wells, Rich, Greene, and was SVP of advertising and community affairs at Citi Smith Barney. Kaputa teaches branding at NYU's Business School and has authored four books including Breakthrough Branding and You Are a Brand.

She graduated from City College, Northwestern, Washington, and Harvard.