Bernhard Schroeder

About the author

Bernhard Schroeder, a distinguished director at San Diego University's Entrepreneurship Center, has a rich background in teaching entrepreneurship courses and providing strategic advice to numerous start-ups. His expertise extends beyond academia, having served as a Senior Partner at CKS Partners, a marketing communications agency. In this role, he played a pivotal part in the initial branding and marketing launches of industry giants such as Yahoo!

, Amazon, Corbis, ESPN, and Travelocity.