Anthony R. Pratkanis

About the author

Anthony R. Pratkanis is a distinguished social psychologist and professor emeritus at the University of California, Santa Cruz. His expertise centers on social influence, persuasion, and attitude change, with particular focus on propaganda and mass communication effects.

Pratkanis has extensively researched cognitive biases, social cognition, and the psychology of influence in both academic and applied contexts. His scholarly work includes numerous peer-reviewed publications on attitude formation, subliminal persuasion, and social influence tactics. Prior to 'Age of Propaganda,' he co-authored significant works on attitude change and contributed to understanding how psychological principles operate in mass media contexts.

His interdisciplinary approach combines experimental psychology with communication theory to examine how modern persuasion techniques shape public opinion and democratic discourse.