Scott Bedbury

About the author

Scott Bedbury is CEO of Brandstream, a global brand consulting firm he founded in 1998. He was previously SVP of marketing at Starbucks from 1995-1998 where he helped reinvent the brand. Prior to Starbucks, he headed advertising at Nike for 7 years and launched iconic campaigns like "Bo Knows" and "Just Do It".

Those campaigns helped fuel Nike's rapid business growth during that period. He is a graduate of the University of Oregon.