Ricardo Semler

About the author

Ricardo Semler is the CEO of Semco S.A., a Brazilian company with over $160 million in annual revenue.

He transformed Semco from a traditional company into one with a highly participative, democratic structure. Semler eliminated unnecessary layers of management and gave employees more control. He is considered a champion of organizational change.

His business autobiography, Maverick!, tells the story of Semco's transition and became a bestseller. Under Semler's leadership, Semco has grown rapidly while defying recessions and inflation.