Nilofer Merchant

About the author

Nilofer Merchant is a renowned strategic advisor and business theorist specializing in corporate strategy, innovation, and organizational transformation in the digital age. With over two decades of experience as a strategy consultant for Fortune 500 companies, Merchant has established herself as a leading voice on collaborative business models and value creation in networked economies. She is the author of several influential works including "The New How: Creating Business Solutions Through Collaborative Strategy" and has been recognized as one of the most influential management thinkers by Thinkers50.

Her academic contributions focus on the intersection of technology, social networks, and organizational behavior.