Michael Treacy

About the author

Michael Treacy is a business consultant, management speaker and entrepreneur. He graduated from the Massachusetts Institute of Technology and the University of Toronto. He was previously a professor of management at MIT’s school of management.

He is the co-founder and chief strategist for GEN3 Partners, a business consulting firm specializing in product breakthroughs. His previous book, The Discipline of Market Leaders, was published in 1995 and was widely acclaimed as groundbreaking.