Ken Segall

About the author

Ken Segall is a creative consultant who has worked with major tech companies like Apple, NeXT, IBM, Intel, and Dell. He collaborated closely with Steve Jobs and created Apple's Think Different campaign. Segall came up with the "i" naming convention used across Apple products like the iPod, iPad, and iMac.

He has also served as creative director for BMW. Segall is a graduate of Penn State University.