Jeff Walker

About the author

Jeff Walker is a product launch specialist who developed the "Product Launch Formula" used by students to generate over $500 million in online sales. He started his first online business in 1996 by sending a newsletter to 19 people. Walker achieved fame by launching a product that generated over $1 million in sales in a single day.

He is a graduate of Michigan State University. Walker helps people launch products and build online businesses through his training programs. His formula involves building anticipation before a launch with video sales letters and pre-launch content.

Walker's launch methods leverage scarcity and urgency to drive sales. He is considered an expert on online product launches and marketing funnels.