Jay Baer

About the author

Jay Baer is the president of Convince & Convert, a consultancy specializing in social media and content marketing. He has worked with over 700 brands, including 29 Fortune 500 companies, to enhance their digital marketing efforts. Baer is an accomplished author and blogger, recognized for his contributions to content marketing, and hosts the weekly podcast, SocialPros.

He is an alumnus of the University of Arizona and has been acknowledged by Fast Company as one of America's top social media consultants.