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AUTHOR

Hermawan Kartajaya

1 book

About the author

Hermawan Kartajaya, the visionary founder and CEO of MarkPlus, Inc., stands as a pivotal figure in marketing and strategy. Recognized by the Chartered Institute of Marketing in the UK, Kartajaya is celebrated as one of the “50 Gurus Who Have Shaped the Future of Marketing,” marking his significant impact on the field.