Dr. Frank Luntz

About the author

Dr. Frank Luntz is one of the most honored communication professionals in America today. He has conducted over 2,500 surveys, focus groups, and dial sessions in over two dozen countries for more than 50 Fortune 500 companies.

Dr. Luntz pioneered the "Instant Response" focus group technique, which has been profiled on 60 Minutes and Good Morning America. He regularly appears on Fox News and MSNBC/CNBC as a political and communications consultant.

Dr. Luntz has written, supervised, and conducted research for major corporations like Coca-Cola, FedEx, General Motors, McDonald's, and Samsung. He is the author of two previous books "Words That Work" and "What Americans Really Want...

Really." Dr. Luntz has served as a consultant and panel member on shows like The Colbert Report, Meet the Press, and The Today Show.

He was also a consultant on the TV show The West Wing.