Bob Moesta
About the author
Bob Moesta is a co-founder of The Re-Wired Group and an architect of the Jobs to be Done theory with the late Clayton Christensen. He has launched over 3,500 products and services and founded seven startups. Moesta trained as an engineer and interned under quality expert Dr.
W. Edwards Deming. He graduated from Michigan State, Harvard Business School, and Stanford.
