BJ Fogg

About the author

BJ Fogg is a renowned behavior scientist with over two decades of experience in studying human behavior. He leads a research lab and teaches at Stanford University, focusing on "Behavior Design" to help companies develop effective solutions. Fogg has authored "Persuasive Technology" and is a sought-after keynote speaker at various conferences.

His past roles include director of research and innovation at Casio and founder of VentureNova, LLC, and he holds a degree from Stanford University.