Bertrand Cesvet

About the author

Bertrand Cesvet serves as the chairman and Chief Strategist of SID LEE, a Montreal-based firm specializing in experiential design. With a degree from McGill University, he collaborates with high-profile clients like adidas, Red Bull, Cirque du Soleil, and MGM Mirage, aiding them in enhancing their customer experience projects. Alongside him at SID LEE is Tony Babinski, a Montreal-based writer, creative director, and filmmaker.

Babinski, also a McGill University graduate, has been with SID LEE since 2000. His portfolio includes writing the official history of Cirque du Soleil, scripting four feature films, and two television documentaries.