Arthur Rubinfeld

About the author

Arthur Rubinfeld served as executive vice president at Starbucks during its expansion from 100 to over 3,800 stores. He left in 2002 to start AIRVISION, focusing on retail design and brand strategy, with clients like Oakley and adidas. Collins Hemingway is a business writer and lecturer who co-wrote "Business @ the Speed of Thought" with Bill Gates.

Formerly Microsoft's director of business development, he now runs Escape Velocity Ventures, a consulting firm.