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AUTHOR

Andy Sernovitz

1 book

About the author

Andy Sernovitz is cofounder and past-CEO of the Word of Mouth Marketing Association, a marketing trade association. He has over 16 years experience in interactive marketing. He has taught at Wharton Business School.

His company GasPedal Inc. advises companies like TiVo, Ralph Lauren, and Sprint. He graduated from Wharton School of Business at the University of Pennsylvania.

Books

Cover of 'Word of mouth marketing'
Word of mouth marketing