Allen Gannett

About the author

Allen Gannett is the founder and CEO of TrackMaven, a marketing data and intelligence consulting firm that focuses on marketing analytics. TrackMaven helps brands evaluate the effectiveness of their social, content and digital advertising. TrackMaven's customers include Fortune 500 companies like General Electric, Microsoft, Marriott and Fidelity.

Gannett contributes articles to Fast Company and is an early-stage tech investor via Acceleprise Ventures. He graduated from the George Washington University.