Alina Wheeler

About the author

Alina Radziejowski Wheeler (1948–2023) was an American graphic designer and author whose work placed her at the intersection of design practice and brand theory. She co-founded a graphic design firm and made her most lasting mark through two influential books: Designing Brand Identity (2003), a widely used reference in the field, and Brand Atlas: Branding Intelligence Made Visible (2011). Together, these works helped codify the language and methodology of brand identity for designers and business professionals alike.