Ali Cudby

About the author

Ali Cudby graduated from the Wharton School and worked in corporate planning at The New York Times Company. She then became director of marketing for Discovery's Animal Planet. Cudby started her own business advisory companies, Fab Foundations and Your Iconic Brand, focused on customer experiences and retention.

She is the author of two bestselling books, Busted and Fit My Bras. Cudby currently teaches at Purdue University's Center for Entrepreneurship and is a sought after workshop facilitator and keynote speaker.