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Tony Alessandra & Michael O'Connor

The platinum rule

The essence of the platinum rule is to understand and cater to the specific needs of clients, colleagues, and staff for a sustainable edge. It's about adapting to the unique personalities you encounter: Directors who thrive on results and competition; Socializers who seek fun and inclusivity; Relaters who prioritize stability and teamwork; and Thinkers who value logic and efficiency. Recognizing these traits and adjusting your approach accordingly, while considering your own personality, is crucial for career and life success.

The platinum rule
The platinum rule

book.chapter Exploring the platinum rule

The concept of the Golden Rule, which advises treating others as one would like to be treated, is widely recognized. However, the Platinum Rule takes this a step further by suggesting that we should treat others the way they want to be treated. This approach emphasizes the importance of tailoring our behavior and communication to the preferences and personality types of those we interact with. By doing so, we can achieve greater success in both business and personal relationships. To apply the Platinum Rule effectively, it's crucial to understand the four basic personality types in a business context: the Director, the Socializer, the Relater, and the Thinker. Each type has its own set of strengths, weaknesses, and motivations. Recognizing these can help us communicate more persuasively by aligning our message with the listener's personality. The Director is a dominant and goal-oriented individual who thrives on challenges and decisiveness. They are driven by accomplishments and have a fear of appearing weak. Socializers are expressive and seek appreciation. They are motivated by admiration and fear not being liked. Relaters are friendly, personable, and value stability. Their fear is change. Thinkers are serious, analytical, and prioritize efficiency and logic. They fear irrationality. Understanding these personality types is not about judging others but rather about finding a roadmap to productivity and gaining a competitive edge. There is no "best" personality style; successful organizations typically have a mix of all four types. By recognizing one's own personality type, individuals can become more adaptable and integrate the strengths of other types into their own behavior. To expand one's personality style using the Platinum Rule, it is recommended to put oneself in new situations, avoid snap judgments, embrace ambiguity, improve listening skills, and focus on the positives in others. This rule is about being sensitive to the emotional needs of others and cooperating rather than competing, which ultimately leads to increased productivity and success. The Platinum Rule is a tool for building rapport and respect for others. It encourages breaking down the "us versus them" mentality and focusing on mutual needs. By understanding and accommodating the differences between personality types, communication and collaboration can be significantly improved. To quickly assess someone's personality type, one can look for verbal, vocal, and visual clues. Directors and Socializers are extroverted, with Directors being commanding and Socializers being entertainers. Relaters and Thinkers are introverted, with Relaters being warm and friendly and Thinkers being logical and disciplined. Vocal clues include the tone and inflection of speech, while visual clues involve body language such as eye contact, handshakes, and gestures. Another method for determining personality types is the Platinum Grid, which categorizes individuals based on whether they are more direct or indirect and more open or guarded. Directors are direct and guarded, Socializers are direct and open, Relaters are indirect and open, and Thinkers are indirect and guarded. In conclusion, the Platinum Rule is a powerful concept that encourages respect for others and the ability to communicate effectively by understanding and adapting to different personality types. By employing this rule, individuals can enhance their personal effectiveness and achieve more in their careers by fostering cooperation and acknowledging the unique needs of each personality type.

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