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Tim Burns

Entrepreneurship dot com

The e-Plan is a new, condensed type of business plan optimized for the fast pace of the internet era. It encapsulates the business vision and strategy in 10 slides plus an executive summary. E-Plans help entrepreneurs clarify their thinking, explain their business concisely to investors and partners, avoid ambiguity, and spend more time executing. They are flexible living documents that can be quickly adapted as circumstances change. E-Plans inspire confidence and communicate ideas effectively. In short, e-Plans are the next generation of business plan for the internet age.

Entrepreneurship dot com
Entrepreneurship dot com

book.chapter Section 1 - defining e-plan

The internet has created immense economic opportunities akin to the manufacturing boom of the early 1900s. Visionary entrepreneurs who recognize and act on these prospects stand to build sustainable wealth by consolidating various industries and rationalizing supply chains. The e-Plan provides a framework tailored to internet-based businesses to articulate their vision, demonstrate market viability, outline execution strategies, and secure investor funding in our rapidly evolving digital economy. An e-Plan retains the constructive planning and versatility of a traditional business plan while condensing the key components into a streamlined, adaptable format. Rather than an exhaustive document, it serves as a compass guiding internet entrepreneurs through the realities of launching in a transparent, fast-paced online marketplace. A viable e-Plan demonstrates a compelling vision beyond replicating existing products, the ability to nimbly meet real-world demands, a driving founder passion, and aptitude for confident execution. Though some debate the relevance of business plans given fluid market conditions, most successful internet startups have used them over back-of-the-napkin sketches. Developing an e-Plan builds skills critical for online success while lending confidence and credibility. It assists entrepreneurs in clarifying their vision, identifying market gaps, explaining their solution to prospective employees and affiliates, focusing on the most vital business aspects, validating their value proposition, and benchmarking specific, measurable, achievable goals. The e-Plan remains a reference point for gathering data and statistics as details evolve. The flexible e-Plan format enables entrepreneurs to finish quickly and launch before the competition. It captures the essence in approximately 12 PowerPoint slides with an executive summary. Sections detail the business concept, objectives, strengths, financial projections, target customers, pricing, geographic focus, operations, human resources, technology, marketing, risks/challenges, and milestones. Founders refine their model by updating slides as changes occur rather than reworking lengthy narratives. While the e-Plan's brevity affords a valuable overview for entrepreneurs, it also appeals to the modern investor inundated with proposals. Most will not consider discussing opportunities without a business plan, no matter how promising. The recent shift toward stressing profitability over market share means internet startups must demonstrate viable models upfront to secure backing. An e-Plan allows creators to directly and efficiently communicate their idea, market, and strategy. Despite the breakneck pace, those building sustainable internet businesses cannot overlook planning. The most consistently successful founders pair their visionary ideas with versatility, passion, and execution based on real-world components. They operate thoughtfully to identify profitable niche opportunities and build solid models resilient to shifting conditions over the long term. With its emphasis on flexibility, the e-Plan provides these entrepreneurs an ideal blueprint tailored to internet-based businesses.

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