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Safi Bahcall

Loonshots

Loonshots are crazy big ideas that challenge conventional wisdom. They are initially dismissed yet end up changing the world. Identifying loonshots is hard because their effects are nearly impossible to predict. But they can disrupt industries for the better. To spark more loonshots, create an environment that lets many ideas grow rather than trying to pick winners. Nurture loonshots like a gardener tending young plants, not like a judge deciding their fate. Support them as they evolve from fringe notions to mainstream innovations. Loonshots and existing franchises flourish under different conditions. Being skilled at launching loonshots and running franchises are different organizational phases requiring alternate approaches. The science of emergence teaches that loonshots thrive when given space to develop organically. So set up the right nursery and let loonshots blossom.

Loonshots
Loonshots

book.chapter The definition of a moonshot

Innovative ideas often begin as delicate seeds of thought, easily overlooked or dismissed as mere flights of fancy. Without careful nurturing, these embryonic 'loonshots' may never mature into the transformative forces they have the potential to be, and the opportunity for revolutionary change could be lost. During the initial phase of World War II, Germany seemed poised for victory. The nation's strategy shifted to using U-boats to prevent supplies from reaching Britain from the United States after their aerial bombardment campaign failed to force Britain into submission. In the year 1941, German U-boats were responsible for sinking 4.3 million tons of Allied shipping, a figure that soared to 7.8 million tons the following year. Although radar technology had been employed in the Battle of Britain, it was still too cumbersome for use on ships or aircraft. On the brink of war, Vannevar Bush, an MIT dean, cautioned President Roosevelt that the U.S. military's preoccupation with stockpiling weapons overshadowed the need for technological advancement. Bush's vision led to the formation of the Office of Scientific Research and Development (OSRD), with the mission to foster scientific ideas that, while untested, held the key to winning the war. Under Bush's guidance, the OSRD began funding unconventional research that the military had previously ignored. Within six months, it had secured 126 research contracts with laboratories and universities across the country. One such contract was awarded to Alfred Loomis, an investment banker who had established a private laboratory with a team of elite engineers and scientists. This team embarked on the development of a compact microwave radar system, which was significantly more advanced than the existing technology. Their research uncovered that the Navy had laid the groundwork for microwave radar as early as 1922, but the concept had languished due to uncertainties and a lack of dedicated funding. By 1943, the fruits of Loomis' labor were realized with the installation of a functional microwave radar prototype aboard a B-24 bomber. This technology proved pivotal when, during an attack by U-boats on an Atlantic convoy, the bomber's crew employed the radar to detect and subsequently eliminate the submarines using depth charges and gunfire. In the month of May 1943 alone, this new radar system contributed to the sinking of 41 U-boats, surpassing the total from the previous three years. The escalated U-boat casualties led to their retreat from the Atlantic, clearing the way for the United States to transport vital equipment to Britain, setting the stage for the eventual Allied invasion of Europe. The OSRD's contributions extended beyond radar technology; it was instrumental in the delivery of blood plasma, reducing battlefield fatalities, and it played a significant role in the advancement of penicillin, malaria treatments, and nuclear weapons research. The organization's openness to exploring offbeat ideas was a crucial factor in shortening the war and securing an Allied triumph. The legacy of fostering unconventional ideas did not end with the war. The OSRD evolved into DARPA, an agency responsible for groundbreaking innovations such as GPS, the internet, artificial organs, and gene therapy, which have collectively added trillions of dollars to the U.S. GDP since World War II. Similarly, Theodore Vail, the CEO of AT&T, established Bell Labs with the intent of cultivating radical ideas that were not immediately linked to short-term products. Over five decades, Bell Labs' commitment to innovation yielded revolutionary developments, including solar cells, lasers, and programming languages, and was recognized with eight Nobel Prizes. The lesson from these historical examples is clear: the path to monumental breakthroughs lies in fostering, rather than stifling, the sparks of genius and chance. By intentionally designing environments that protect and nurture the delicate nature of loonshots, we enable these ideas to mature and potentially alter the course of history.

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