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Robert Sutton

Weird ideas that work

Creative companies allow more variance and see things in new ways. They break from the past, taking risks that may fail. Their goal is future profit rather than optimizing for now. Weird ideas help spark innovation and depart from the norm. To build an innovative organization, encourage new perspectives and originality. Be willing to release products that could fail. Judge the creative journey by different criteria than conventional companies. Some weirdness facilitates business creativity and future breakthroughs. Creative companies think and act differently, positioning them for the ideas of tomorrow. Weirdness sparks the innovation that creative companies use to redefine industries.

Weird ideas that work
Weird ideas that work

book.chapter Idea 1. Hire slow learners

Incorporating creative individuals who challenge conventional wisdom can be a boon for businesses, fostering innovation through fresh perspectives. These independent thinkers, who are not swayed by the crowd, can drive progress if allowed the freedom to act on their convictions. By reducing early interaction with existing staff, new hires are more likely to propose improved practices and efficiencies. Innovative employees often display distinct characteristics: they may be socially reserved and prefer working alone, valuing honest feedback over conformity. Their intrinsic motivation and self-assurance enable them to trust in their ideas, even if they didn't excel in traditional academic settings. To harness their potential, support staff should facilitate the integration of their ideas within the company, translating and advocating for these novel concepts. This may require a thick skin, as creative minds can be idiosyncratic and demanding. Acknowledging the insights of thinkers like Nolan Bushnell and Robert Sutton, it's clear that while fast learners excel at maintaining operations, those who learn more slowly can be instrumental in creating long-term innovation. Even in routine roles, a mix of creative individuals can yield future benefits. Shielding them from extensive social interactions allows them to focus on their inner voice and original ideas. Visionary companies understand that what may initially seem unconventional could ultimately revolutionize the industry.

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