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Pat O'Bryan

Your portable empire

The internet now enables building an online business - a "portable empire" - that can run from anywhere, in spare time. This empire can be set up and grown even while working a full-time job. The key is developing and selling digital information products that people worldwide spend money on daily. Discovering the information people want and creating the products they search for can generate substantial income. Building a portable empire involves just seven steps: "It's a system for an almost fully automated online business run from home. You choose a niche, build an email list, form relationships, solve problems. Then sell solutions to your list. Most people earn one-time payments for work. This system is based on passive income - getting paid repeatedly for the same work."

Your portable empire
Your portable empire

book.chapter Step 1 – select an area you feel enthusiastic about

Identifying a niche is crucial rather than attempting to master every field, which is overly ambitious. Begin by introspecting to discover your passions. Questions like "What do I enjoy in my free time?" and "Which topics captivate me?" can guide you towards your niche, likely aligning with your interests. If finding your niche proves challenging, use an exercise involving two sheets of paper. On one, list "10 Things I'm Most Knowledgeable About" and on the other, complete the sentence "I'd Rather Be _______." Comparing these lists can highlight intersections between your passions and expertise, hinting at a potential niche. To validate your niche ideas, conduct online research to see if there's an existing market. A lack of competitors might indicate a hobby rather than a viable niche, but existing competition suggests a substantial market and potential partnerships. Exploring forums can reveal customer challenges, offering opportunities for solutions. Success in online business differs from traditional employment, shifting focus from monetary gain to contributing positively to the world. Early internet marketers now leverage their success for philanthropy, such as healthcare in developing countries, scholarships, and community projects. This shift underscores the importance of overcoming self-limiting beliefs about wealth, recognizing the potential for unlimited earnings and the positive impact one can make. The concept of economic abundance refutes the notion of a zero-sum game, advocating for wealth to be used creatively to address social issues. This approach aligns personal success with global betterment, creating a cycle where success and philanthropy fuel each other, leading to greater achievements and contributions. This vision encourages persistence through challenges, with ethical entrepreneurship driving social progress. As small businesses flourish, they bolster the economy, creating a foundation for future ventures in a cycle that benefits everyone. This model of progress not only raises individual prospects but also collectively uplifts society, embodying a goal worthy of pursuit.

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