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Laurence Haughton

It's not what you say it's what you do

In many businesses, a significant portion of decisions are not implemented, often unintentionally overlooked. Research indicates that most corporate slowdowns over the past half-century were due to internal follow-through issues, not external economic factors. Thus, enhancing performance involves focusing less on devising the perfect strategy and more on bridging the gap between intentions and actions. Four key elements can help bridge this credibility gap. Over the past decade, businesses have tried various quick fixes and financial tactics to outpace fierce competition, but these lacked longevity and often led to trouble. It's time to return to basics: the success of a company hinges on ensuring follow-through at all levels. The difference between winning and losing in any industry doesn't lie in discovering the perfect strategy, but in mastering management's fundamental mission: ensuring everyone at every level follows through.

It's not what you say it's what you do
It's not what you say it's what you do

book.chapter Building Block #1 – Define Clear Goals

Every leader embarks on their journey with positive intentions, yet the burden of an overwhelming workload often results in a lack of clear communication of their expectations. It's not surprising, therefore, that team members often diverge in their approaches. To prevent this, consider the following steps: Firstly, transform ambiguous expectations into precise, measurable goals that your team can strive to achieve. Secondly, show empathy towards your team members and assist them in understanding the bigger picture. Lastly, accompany your directives with practical strategies that will facilitate their path to success. These steps will ensure that everyone is on the same page, working towards the same objectives, and equipped with the tools they need to succeed. This approach not only enhances productivity but also fosters a positive work environment where everyone feels valued and understood. Transform ambiguous expectations into specific objectives. Avoiding workplace frustration often comes down to clear and concise communication. When setting goals, ensure they are smart - specific, measurable, accountable, realistic, and time-bound. Define success in a clear and succinct manner. Before communicating your expectations, make sure you understand them yourself. Engage in a two-way conversation and listen to the feedback to ensure everyone is on the same page. Effective communication also involves breaking down complex ideas into smaller, more digestible parts. Divide complex goals into manageable steps that everyone can understand. Seek feedback to confirm that your team understands your instructions. Clearly outline the steps you want them to take and explain how each action will contribute to the team's overall performance. If you're given unclear or ambiguous expectations, don't hesitate to engage in further discussions with your boss until you have a clear understanding of what is expected. Don't agree to vague tasks just to get your boss out of your office. Understand that they are under pressure from various sources. Engage your boss in conversation and listen to their explanations until you can fully clarify their expectations. To facilitate this process, prepare some leading questions beforehand. Base your discussions on facts, not opinions. Don't hesitate to ask for more information. Be persistent and explain that clarity is in everyone's best interest. Avoid blaming others. Listen to what your boss says. Remember that you're on the same team and not adversaries. Avoid being antagonistic. Be patient and fair. Understand your team and assist them in connecting the dots. Understanding and effectively communicating with your boss, peers, or subordinates can significantly boost efficiency and productivity. To achieve this, one must be versatile in presenting new concepts, tailoring explanations to the diverse backgrounds of the audience. Since most individuals have specialized knowledge, it's crucial to convey ideas in a manner that resonates with them. Additionally, it's beneficial to align new proposals with the organization's current goals, which are subject to change due to varying circumstances and personnel. Whenever possible, demonstrate your idea with a tangible prototype. A physical model can make a more lasting impression than abstract descriptions, as people tend to respond positively to something they can see and touch. Empathy plays a vital role in bridging the gap between words and actions. It involves putting oneself in another's shoes, understanding their pressures, and using intuition to draw conclusions without being swayed by personal emotions. To empathize effectively, one must be thoughtful, trying to predict the other person's thoughts. For instance, gradually revealing project updates to an investor can be more engaging than presenting a complete report at the end. One must also be compassionate, recognizing the emotions driving others' actions, which helps to see through the clients' eyes and meet their expectations. Furthermore, empathy requires bravery to act on intuition rather than hard data, often necessitating going above and beyond based on subtle cues that others might overlook. This approach can demand courage and organizational support. Empathy, distinct from sympathy, allows for objectivity and the ability to connect with people regardless of personal feelings. It is crucial for managers who rely on their intuition to understand others' expectations and set a clear direction for their team. Offer strategies along with your directions to ensure success. Laurence haughton emphasizes that clear expectations alone are insufficient. To provide clear direction, a comprehensive system for evaluating progress at each stage is necessary. It's one thing to indicate the direction you want to go, but it's another to get your organization moving in that direction. To accomplish this, three disciplines are needed: Firstly, document your thoughts. The act of writing things down can reveal any gaps in your reasoning. It also makes it easier to identify unclear expectations, rushed conclusions, lack of understanding of the actual situation, or a lack of common sense. A written report provides a lasting record that can be checked later for accuracy. It encourages people to think things through in detail and to arrive at logical conclusions rather than making uninformed guesses. Secondly, delve deeper to understand why things aren't working out as planned. A useful method is to ask five "why" questions that build on each other. This approach can help avoid jumping to conclusions, a common tendency in management. By asking why several times before trying to formulate a solution, you can often find a better solution that addresses the root cause rather than the symptoms. Lastly, always have someone else verify your accuracy. Outsiders can provide a factual rather than emotional perspective. Insiders may overlook things, while outsiders can be impartial and uncompromising. They won't hesitate to reveal both the good and the bad. Outsiders won't draw conclusions without supporting facts, whereas insiders may often make snap judgements. An external audit team can provide you with the unvarnished truth. Jeremy bentham, a 19th-century social philosopher, once said, "the more strictly we are watched, the better we behave." Does every employee understand your business's direction? Are the steps to reach each goal clear? Is there a clear connection between your company's mission and what your employees do? Does your team support the business's direction? In a recent survey of over 12,000 top executives, middle managers, and front-line employees, 48% could not answer yes to these questions. It's the simplest of all business calculations – if people don't know exactly where they're headed, they'll only get there by sheer luck.

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