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Keith McFarland

The breakthrough company

Only a tiny fraction of start-up companies in the U.S., about one-tenth of one percent, ever reach revenues of $250 million or more. Among these, only a third, or roughly one-thirtieth of one percent, escalate to $1 billion in sales. The majority of companies begin small and remain so, with only a few breaking through to become large enterprises. In search of what these breakthrough companies do correctly, a study analyzed over 7,000 entrepreneurial firms listed in Inc. magazine's annual 500 fastest-growing companies. Ninety-four of these had revenues exceeding $250 million. The top nine performers were then examined over five years to uncover the secrets of their success. The study revealed six practices that set these breakthrough companies apart, providing a foundation for their transition to major-player status in their industries. Adopting these practices could be a starting point for those aiming to join this exclusive group.

The breakthrough company
The breakthrough company

book.chapter Focused leadership perspectives

Breakthrough companies are founded on the principle that the organization's welfare supersedes the desires or inclinations of its founders. These companies are dedicated to creating entities that transcend the sum of their individual parts, including the founders themselves. The ethos of such companies is to "crown the company," not the individuals, meaning that the collective mission and the firm's interests take precedence over personal agendas. Leaders in these companies focus on building loyalty to the organization by committing to its success rather than seeking personal allegiance. As these companies evolve, they typically experience four stages of growth. Initially, in the one-man band stage, the founders are deeply involved in the day-to-day operations and technical management. Progressing to the tribal clan stage, leaders begin to allocate more time to leading and coaching. This trend continues as the company matures into the village elders stage, with an even greater focus on leadership and strategy. Finally, in the sovereign organization stage, the company becomes self-sustaining, and management's primary role is to lead, coach, and strategize. Contrary to the belief that entrepreneurial leaders should be replaced as a company grows, it's possible for these leaders to adapt and develop new skills that are crucial for the later stages of growth. Leaders who evolve from hands-on management to adept coaching and strategic planning can continue to be assets to the company, especially since their deep understanding of the company's history can be invaluable. Only when leaders fail to adapt their leadership style does the company risk outgrowing its founders. Breakthrough companies employ various strategies to build a sovereign organization. They prioritize customer needs, setting their sights on creating a great company with a bold vision that inspires motivation. They avoid the excesses of corporate royalty, opting instead for modesty and equality in compensation and benefits. Leadership styles shift from commanding to coaching, focusing on developing the existing team's skills rather than replacing them. Loyalty is valued, but not when it impedes progress—if coaching doesn't suffice, leaders make tough decisions to reposition or release team members. Open communication is encouraged, allowing for transparent and direct dialogue. Additionally, all employees are given opportunities for growth and financial incentives, fostering a sense of ownership and commitment to the company's larger goals. Keith McFarland emphasizes that building a sovereign organization is a collective effort, not just the result of a single entrepreneurial leader. The success of an organization is the culmination of many people's efforts, a fact often overlooked by the investment community and business press, which tend to glorify individual leaders. As Peter Drucker famously said, "The bottleneck is always at the top of the bottle," highlighting the importance of leadership in facilitating or hindering a company's progress. Frank Herbert's insight that "The beginning of knowledge is the discovery of something we do not understand" reminds us that the journey to building a breakthrough company is one of continuous learning and adaptation.

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