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John Medina

Brain rules

Despite our reliance on the brain, many of us are unaware of its operations, leading to counterproductive habits like attempting to multitask with driving and using cell phones, or creating high-stress work environments, despite these actions hindering our brain's efficiency. The disconnect between brain science and everyday application in fields such as education and business is significant, largely because insights from neuroscience aren't widely shared outside academic circles. John Medina's 12 Brain Rules aim to bridge this gap, offering a glimpse into the well-established facts about brain function to enhance our daily lives and productivity.

Brain rules
Brain rules

book.chapter Physical activity

Physical activity has been proven to have numerous benefits for the human brain, enhancing cognitive functions and overall mental health. Regular vigorous exercise, such as 30-minute aerobic sessions two or three times a week, can improve mental alertness, positivity, and cognitive abilities. It also contributes to healthier aging and sustained mental engagement. For children, physical fitness has been linked to improved concentration, better identification of visual stimuli, increased self-esteem, and reduced likelihood of depression or anxiety. To leverage these benefits, it's recommended to incorporate 20-30 minute exercise periods into your daily routine, ideally one session of aerobic exercise and another of strengthening exercise. Innovative ideas such as equipping meeting rooms with treadmills instead of conference tables can also be considered to boost creativity and attention spans in a professional setting. Regular exercise not only reduces healthcare costs for companies but also enhances the collective brainpower of an organization, potentially providing a strategic advantage.

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