In the ever-changing world of sales, Jeffrey Gitomer emphasizes the importance of adhering to the 21.5 universal laws of selling. These laws, applicable in all situations, are the key to success or mediocrity. While rules can be bent, these laws must be followed to ensure progress and build a solid foundation for a successful sales career. Gitomer's four-decade experience in sales has led him to understand these unbreakable laws that guarantee the desired outcome - a sale. Mastering these laws, he asserts, makes selling easier and faster.
To attract new clients, consistently provide value to your current customers, encouraging them to refer you. Use social media to share valuable content and showcase the benefits you offer. Build a stellar reputation by speaking at industry events, writing articles, and sending value-driven messages to customers. Encourage customer endorsements and always look for upselling opportunities. Reconnect with lost customers to regain their business. Adopt a mindset of success, engaging in positive self-talk and visualizing achievements. Attracting new customers takes time but significantly boosts sales. Unlike most salespeople who shy away from hard work, commit to the effort required for success. Start today, as Jeffrey Gitomer advises, and do what 95% of salespeople won't: work tirelessly.
book.moreChapters
